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21 pages tagged with Opinion:
- A single measure of the health of your supporter relationships Roger has looked at how you can encourage loyalty and then build on it. Now, he explores how your organisation can evaluate your relationships with donors.
- Are communication departments the enemy of fundraisers? Richard Radcliffe thinks some charity communication teams are stupid and shares some stories to show why. What do you think?
- Are F-bombs acceptable for your fundraising? Reader advisory! This article contains strong profanity as Ephraim Gopin explores the dos and don’ts of swearing in charity communications.
- CDE project 6 section 4: bridging the empathy gap Challenging the accepted wisdom that victims of conflict will always be regarded as less deserving of donors’ support than the victims of natural disasters by three experienced strategic thinkers for the Commission on the Donor Experience.
- Fifty ideas that could transform how the public views street and door-to-door fundraising. In Agatha Christie’s classic Murder on the Orient Express an assortment of passengers are marooned with a murderer on a train stuck in a Yugoslavian snowdrift, with only little Hercule Poirot to help them work out what’s really going on. The story seems to me an analogy for how we fundraisers might work ourselves out of the fix we find ourselves in, with our equivalent of being stuck fast in snow – the negative view the public has for our most successful method of acquiring new donors in volume, face-to-face fundraising on the street (F2F) or door-to-door (D2D).
- From the Myth Smashers: ‘Fundraising isn’t a serious profession’ - smashing that myth. ‘To call us a not for profit is a disservice and to say fundraising isn’t a real job, is simply not true.’ From the Fundraising Institute of Australia’s exceptional Myth Smashers session comes this impassioned deflation of that most pernicious of myths - that fundraising isn’t a profession.
- From the Myth Smashers: is fundraising all about the money? What is fundraising all about? If you think it’s all about making money, then think again. Claire Hughes talks you through how we can all smash this fundraising myth.
- From the Myth Smashers: The myth of the ‘rational donor’ In the first presentation from Myth Smashers, an I Wish I’d Thought Of That (IWITOT)-inspired event that takes place every year down under, Alice Anwar of CARE Australia explores the myth of donor rationality and asks, ‘can the head and the heart ever be friends’?
- Fundraising ethics – raise more money while keeping your donors happy. What could be simpler? Part one. How do you know what is and isn’t ethical in fundraising? Ian MacQuillin of the Rogare think tank explores this complex issue in this first of two fascinating and timely articles.
- How getting diversity and inclusion right will help us change the world Vanessa Chase Lockshin outlines how the fundraising sector is good at asking about diversity but rarely progresses beyond it to equity and inclusion. Her suggestions are bound to get you thinking.
- Inspiration is scary Alan Clayton shows us how to find a great ‘why?’ and how the best organisations do this by reaching for impossible ambitions. And it’s scary. But as Alan says, it’s also necessary.
- Relationship fundraising and marketing: friends or foes? The dispute about relationship fundraising has been raging for years and seems to go on and on. Surely now it is time to step back and examine the different arguments for and against because surely we all just want to do the best we can to make the world a better place.
- Still in the battle: an interview with Roger Craver Part 1 of an interview with Roger Craver. An activist for over fifty years, he has been involved in the US civil rights movement helping to establish Common Cause, the National Organisation for Women, the Environmental Defense Fund and Greenpeace.
- The Bata Shoes story In this article from his archive, SOFII founder Ken Burnett muses on how fundraisers should look at the world and our profession. He also draws unexpected inspiration from the number one shoe company in Africa.
- The Olive Cooke story How the tragic case of Olive Cooke impacted the fundraising sector and led to radical change.
- The wisdom of Roger Craver part two ‘It’s always a fantastic time to be alive – it beats the alternative!’ The second part of our interview with the legendary Roger Craver continues, exploring technology, fundraising techniques and Britain’s own Trumpism.
- The wit and wisdom of George Smith - Why shame the punters when you can threaten them? In this new entry to our series by the great writer, George Smith tackles the 'aggressive' tactics used by direct marketers.
- There must surely be a better way to make the most of people’s generosity during tragic times? It's wonderful how the public responds to horrors such as the terror attack at the Manchester Arena in the UK with generous donations to help the victims. But is there a better way?
- To ask or not to ask, that is the question when saying thank you to a donor Find out what Sean Triner, co-founder and director, Pareto Fundraising in Australia and Lisa Sargent, principal at Sargent Communications, LLC in the USA have to say about this.
- Why do people give? A podcast by Mark Phillips of Bluefrog Fundraising. We’re delighted to bring you the first edition of a very special podcast: Why do people give? Hosted by Mark Phillips of agency Bluefrog Fundraising, episode one features celebrated fundraising legend Giles Pegram, CBE, former fundraising director of the NSPCC.
- Why do people give? The podcast with Lyndall Stein Why do people give? The podcast hosted by esteemed fundraising expert Mark Phillips is back, this time with the amazing Lyndall Stein. In the interview, Lyndall shares many wonderful memories including working for the African National Congress and raising money to fight the spread of HIV/AIDS, to name a few.
