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30 pages tagged with Campaigning:
- ‘Nazis against Nazis’ - not your average walkathon The tiny German town of Wunsiedel has for decades seen crowds of neo-Nazis pass through its streets in annual demonstrations, but this time something was different. The town tricked neo-Nazis into raising thousands of euros for an anti-extremist charity in ‘Germany’s most involuntary charity walk’
- Amnesty International UK: press ads that shook a nation These ads changed the political shape of Britain, raised social consciousness generally as well as concerns for human rights in particular.We do not have all the details about this campaign but SOFII decided to showcase it because we believe that every fundraiser wherever he or she works should be familiar with these ads and what they achieved.
- Amnesty International: the letter in the pen pack Now on SOFII, one of the letters that was sent with the legendary Amnesty pen pack. This moving example of fine writing was written specifically for women and sent to women only.
- Amnesty International: the shame Shell campaign This exciting exhibit from Amnesty International UK reveals new and innovative ways to keep your donors at the heart of your next campaign.
- Australian Conservation Foundation: end of year appeal By changing the way that donors were asked for support, ACF was able to triple income and response with this mailing. It is a brilliant example of a credible, compelling and engaging direct mail piece to a warm audience.
- Bernie Barnstorms – I Wish I’d Thought Of That Take inspiration from volunteer-led barnstorms for Bernie Sanders’ remarkable presidential campaign. Feel the Bern!
- Bhopal Medical Appeal: B’Eau Pal publicity stunt: don’t go near the water! Don’t go near the water: 25 years after the world’s worst ever man-made disaster, B’EauPal shows that effective political campaigning takes ’bottle’ (a commonly used London term for courageous risk-taking). This is a classic opportunistic protest in a good cause.
- Breakthrough Breast Cancer: ‘touch look check’ campaign This campaign successfully united two aims: to increase knowledge of the warning signs of breast cancer and recruit a large number of regular givers.
- Campaigning fundraisers can change the world What is the future of fundraising? Will it be a bright one after the pandemic? Yes, says Ken Burnett. In fact, fundraisers like you can change the world.
- Children’s Medical Research Institute: the video that broke the Internet’s heart Click here to see the video from Australia’s Children’s Medical Research Institute that ‘broke the Internet’s heart’.
- Creating gender equality in the charity sector A rallying cry for gender parity from fundraiser and founder of Charity Women Lizzi Hollis.
- Decolonised fundraising that works: myth or reality? How can we go about decolonising fundraising communications? This article delves into the complexities of addressing the issue and shares a report with valuable case studies that you can learn from if you decide to make similar changes to your fundraising.
- Gender equality in salaries starts with us Marc A Pitman shares his anger at the way we accept gender disparity when it comes to salaries, and challenges the charities sector to change its ways for the good of all organisations.
- Helvetas: integrating awareness and fundraising It's good to see an organisation that is prepared to shock us into seeing that many people just don’t have the basic amenities we take for granted.
- It’s just not fair! What are you doing to combat gender inequality in your organisation? Join SOFII’s campaign.
- Leading the resistance: the American Civil Liberties Union Ali Walker celebrates the American Civil Liberties Union's resistance to Donald Trump's travel ban and how it raised incredible funds without even asking, just by being a beacon of hope.
- Live Aid: the history of an all-time great event Live Aid was one of the most successful fundraising events in history. So, in this exhibit, we look back at how the idea was conceived and what made it one of the most significant fundraising campaigns of our time.
- Mo-tivations. Why (oh why) am I doing it? And why would you support me? ‘You’ll be cool. A dad of teenage daughters will do anything to hear himself described like that. Anything,’ says Matthew Sherrington who listened, faced his fears and grew a ‘mo’ for prostate cancer. But what were the other six motivations that he thinks make people do something for a charity that they know little about? Find out here.
- Movember: a professional fundraiser’s story of raising money through personal sponsorship A great case study from a ‘mo bro’ of doing fundraising, engagement and feedback well, and being focused on supporters’ needs and interest.
- Oxfam’s press ads from the 1950s and 60s These press advertisements really did change the course of fundraising in Britain. They helped Oxfam to grow into a substantial international charity. Though they might seem crude and simplistic now, these ads very effectively alerted the post-war British public to considerable humanitarian needs abroad.
- Parkinson’s UK: the Dave the Worm campaign Dave the Worm (DTW) is a fun and witty character that is enabling Parkinson’s UK to compete in a crowded marketplace by presenting research to donors in an engaging way and giving them a unique opportunity to regularly support new and innovative research.
- Prostate Cancer Research Fund: fundraising from beyond the grave How often does a fundraising campaign bring a star back from the dead to front a campaign for the disease that killed him? This is innovative fundraising, no doubt.
- Refuge: The Helen Titchener (nee Archer) Rescue Fund A fan of Radio BBC 4's popular programme 'The Archers' created an online fundraising page for Refuge in response to a domestic violence storyline.
- RSPCA’s ‘sow tethering’ telephone campaign Any marketing campaign that can have such an impact on members of parliament on the eve of taking their country to war has to be worth recording. This campaign is notable as one of the early UK examples of fundraisers using the telephone.
- Save the Children: Gaza ceasefire SMS campaign When Save the Children took the thousands of messages they received to 10 Downing Street, the prime minister, then Gordon Brown, spoke out to demand a ceasefire in Gaza. They also converted 9,000 respondents to regular giving.
- Strike Debt: The Rolling Jubilee telethon Discover how a superb telethon, dedicated to eradicating household debt in America, grew out of the Occupy movement.
- The Obama effect Six lessons from President Obama’s fundraising team to help fuel growth in your organisation.
- The wisdom of Roger Craver part two ‘It’s always a fantastic time to be alive – it beats the alternative!’ The second part of our interview with the legendary Roger Craver continues, exploring technology, fundraising techniques and Britain’s own Trumpism.
- War Child - Armistice War Child, a UK charity that supports children caught up in conflict zones, had a brilliant idea for their ‘Armistice’ campaign, teaming up with several top gaming companies in a spectacularly innovative way. This could be a future medium for all NGOs.
- Youth for Causes: stimulating fundraising in Singapore In this innovative exhibit, a partnership between Citigroup and YMCA Singapore demonstrates the power of youth.
