Campaigning fundraisers can change the world

In this video talk, created for the Nordic Fundraising Academy, SOFII co-founder Ken Burnett sends a message of positivity as he advocates for great campaigning fundraising.

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September 30, 2021

Fundraisers like you are a force for good

What lies ahead for fundraisers after the past 18 months of upheaval? What can be learned from the experience charities had with the coronavirus pandemic? Do we want to go back to how things were before? What will the shape of fundraising be in the future?

These are all questions Ken Burnett explores in this short, vibrant talk he recorded for the Nordic Fundraising Academy, delivered virtually last summer from his home in Suffolk.

‘We want to change the world, we want to shape the world in a particular way’, Ken says from the get-go, setting out his ambition for fundraisers to be more than just marketers looking for money but campaigners looking to do good. He even goes further: ‘I believe this could be the very best time ever for a fundraiser.’

From that exciting debut, Ken takes a trip back to the wisdom of anthropologist Margaret Mead and sets out how fundraisers can be better at what they do. He also talks about how we, as a sector, can use our skills to transform the world for the better. It’s an inspirational, emotional and invigorating vision for the future so click on the video below to have your horizons extended.

*This video was created for the Nordic Fundraising Academy, and we would like to thank Charlotte Dyhr and Marius Hammer for allowing us to share it with you on SOFII.

Ken Burnett’s lates book, The essence of Campaigning Fundraising in 52 exhibits and 199 web links, is now available. See here or contact

About the author: SOFII

The SOFII collection aims to be the most comprehensive, best organised, and most inspiring collection of fundraising related content from around the world.

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