What lies ahead for fundraisers after the past 18 months of upheaval? What can be learned from the experience charities had with the coronavirus pandemic? Do we want to go back to how things were before? What will the shape of fundraising be in the future?

These are all questions Ken Burnett explores in this short, vibrant talk he recorded for the Nordic Fundraising Academy in 2020.

‘We want to change the world, we want to shape the world in a particular way’, Ken says from the get-go, setting out his ambition for fundraisers to be more than just marketers looking for money but campaigners looking to do good. 

He even goes further: ‘I believe this could be the very best time ever to be a fundraiser.’

From that exciting debut, Ken takes a trip back to the wisdom of anthropologist Margaret Mead and sets out how fundraisers can be better at what they do. He also talks about how we, as a sector, can use our skills to transform the world for the better. It’s an inspirational, emotional and invigorating vision for the future so click on the video below to watch for yourself.

*We would like to thank Charlotte Dyhr and Marius Hammer of the Nordic Fundraising Academy for allowing us to share this video with you on SOFII.

Ken Burnett’s latest book, The essence of Campaigning Fundraising in 52 exhibits and 199 web links, is now available here.