UNICEF and Futbol Club Barcelona: a global partnership for children
- Exhibited by
- SOFII
- Added
- June 10, 2010
- Medium of Communication
- Target Audience
- Awareness, corporations
- Type of Charity
- Poverty / social justice
- Country of Origin
- International, Spain
- Date of first appearance
- September, 2007
SOFII’s view
Once again, UNICEF scores for children through forming a valuable, useful partnership. Football is an extremely popular sport all over the world and teams and players receive enormous publicity from the media and, indeed, adulation from their fans. Together UNICEF and the Barcelona football club will use this power in numerous ways to further the cause of children.
Summary / objectives
The Futbol Club Barcelona Foundation has linked with UNICEF to support integrated programmes for orphans and vulnerable children, particularly those affected by HIV/AIDS.
Futbol Club Barcelona has also provided UNICEF with a unique opportunity to include the UNICEF logo on the front of their premier football jersey for the first year of the proposed alliance.
Background
The legendary sports club has long been known as ‘more than a club’, active in numerous social causes through its philanthropic foundation. The new global alliance with UNICEF, the world’s leading agency working on behalf of children, marks a five-year commitment to extending the club and its foundation’s work on behalf of children.
Influence / impact
FC Barcelona has a global fan base estimated at 60 million people. For UNICEF: ‘This partnership joining UNICEF and the Barcelona Futbol Club will help push open a door of hope to thousands of children.’ said Ann M Veneman, UNICEF Executive Director, during the announcement of the new partnership at the United Nations. ‘Barcelona shows us that sport can be a powerful, positive force for children.’ For FC Barcelona: At FC Barcelona, we are aware of the global dimension of soccer. The increasing number of FC Barcelona supporters and fans around the world in the last few years has been spectacular. The club has an obligation to respond to this enormous positive wave. The best way to do so is by using soccer as a tool to bring hope to millions of vulnerable children in need around the world”, said Mr. Joan Laporta, President of Futbol Club Barcelona.
Results
The financial results are part of the partnership – the FC Barcelona Foundation will donate 7.5 million euros (1.5 million euros per year over five years).
But the partnership will bring far greater returns. The value of featuring UNICEF`s logo on the front of the club’s premier football jersey for the first year of the alliance is valued at 20 million euros a year. For UNICEF it is a donation that will remind football fans everywhere of the importance of putting children first.
‘For UNICEF this is a priceless donation,’ said Ann Veneman.
Merits
This is a unique opportunity to unite children around the world through one of their favourite sports – football.
Also in Categories
Tags
- Spain