Face-to-face
For many organisations face-to-face or street fundraising has proved to be the most cost-effective way of recruiting large numbers of new monthly donors. But there are problems and challenges too. Many lessons have been learned around the world since face-to-face fundraising first became popular, and this showcase seeks to capture these and share them with you.
Dream a Dream’s ‘uncrush a dream’ campaign
by SOFII
From India, this 'uncrush a dream' concept is a brilliant idea for engaging donors, whether it used when introducing and explaining a cause to passers-by in the street or as people gather at organised events.
Read moreGrannies’ Pizzas for Vishranthi Old People’s Home
by SOFII
How can two ladies, in their seventies, collect over 10 million rupees to build an old age home? It would be difficult for anyone to answer that question, particularly when the correct answer is – by selling pizzas. The case is an inspiration for anyone who believes in following their dreams.
Read moreGreenpeace International: the reinvention of face-to-face fundraising
by SOFII
Across the world the approach Greenpeace developed for direct dialogue changed the way fundraising organisations recruit new monthly direct debit donors. Raising millions, perhaps billions of pounds in the process.
Read moreUNICEF India: the ‘tele-facing’ campaign
by SOFII
This novel approach to re-qualifying potential major donors sits between telephone and face-to-face fundraising. It is an example of how telephone fundraising and face-to-face fundraising are evolving and being adapted in India to take account of the country’s large population and distinctive business culture – with quite impressive results.
Read moreFarm Africa: ‘ask for what you need’
by SOFII
How do you ask a maojor donor for $50,000 when she’s at the other end of a telephone line and you’re in a very noisy tapas bar? Do you make ‘the ask’ in the worst possible surroundings? The lesson from this case study is that as long as ‘the ask’ is right, it doesn’t matter where you are.
Read moreAlbert Street Methodist Sunday School: the foot of pennies from the 1930s
by SOFII
A small yet colourful part of England’s fundraising heritage had been discovered in a Methodist chapel about to be demolished. As their finder explains, these fun feet of pennies are engagement devices designed to make collecting for charity easy and so to hook neophytes into the habit of giving.
Read moreRNLI: Britain’s first-ever street collection, 1891
by Carolina Herrera
An appalling loss of life in 1886 leads to the invention of a fundraising classic that's still raising millions today. A horrific double tragedy brought about Britain’s first-ever street collection for a charitable cause. It was a significant milestone in the history of voluntary action in the UK and elsewhere.
Read moreFaisalabad’s first cycle rally for peace and the environment
by SOFII
Campaigning for social awareness causes is difficult enough in most countries but in Pakistan it's a very new activity, with few options for influencing public opinion on any scale. This initiative therefore is bold and ambitious, but what's really remarkable is how successful it was, particularly in the spontaneous support it generated from members of the public
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