Face-to-face
For many organisations face-to-face or street fundraising has proved to be the most cost-effective way of recruiting large numbers of new monthly donors. But there are problems and challenges too. Many lessons have been learned around the world since face-to-face fundraising first became popular, and this showcase seeks to capture these and share them with you.
Fundraising in the First World War: fighting the good fight
by Tony Charalambides
Fundraising and charitable volunteering is a rather under-reported component of Britain’s war effort during the First World Ward, says Tony Charalambides, but it had an enormous impact on its outcome.
Read moreConfessions of an unethical nine-year-old fundraiser
by Norma Cameron
One of the golden rules of successful fundraising is that before asking others to give, you should first donate yourself. Norma Cameron shows how the memory of one major gift you gave will give you comfort and confidence to be a better fundraiser. Here she tells the rather scary tale of her fundraising epiphany, inspired by something as simple as a collecting box.
Read moreBattersea Dogs & Cats Home: introducing iPads to door-to-door
by SOFII
Superb use of new technology from Battersea Dogs & Cats Home, that makes good use of iPads to great advantage.
Read moreAdvantage Africa: Christmas gift wrapping offer
by SOFII
Your volunteers can be powerful donors for your cause. Advantage Africa uses the simple service of offering a Christmas gift-wrapping service in a local shopping centre that raises a substantial amount of money for their work in Kenya and Uganda. This is an idea that could be adapted to raise money all over the world.
Read moreCreating Better Futures: ‘name the bear– every child has a name’ competition
by SOFII
How a tiny organisation with a turnover of only £16,000 is raising money to educate orphans in Zimbabwe.
Read morePlan International UK’s ‘prospecting’ campaign
by SOFII
Sampling has become the primary route for selling software, music and film. Could it be applied to child sponsorship, which is such a desirable ‘product’ for many charities?
Read moreUNICEF: the Change for Good® campaign
by SOFII
For more than 15 years UNICEF has raised many, many millions for the world’s poorest children from the simple but brilliant idea of collecting travellers’ unwanted foreign coins.
Read moreThe Beautiful Foundation: building philanthropy in South Korea with Lego block banks
by SOFII
The Beautiful Foundation wanted to further promote charitable giving in South Korea, during a time when a 'giving culture' was rapidly taking root. This campaign aimed to increase the awareness of the needs of children and poor people and to raise necessary financial social support through a non-conventional monetary system.
Read moreUniversity of South Carolina: ‘We are South Carolina Y’ALL’ (Young Alumni Leaving a Legacy)
by SOFII
In another piece from our archive, this innovative and engaging alumni fundraising from the University of South Carolina (USC) is a great reminder to the higher education sector that communicating with young people about legacies can and should be done.
Read moreUniversity of South Carolina: Search for ‘the face of Y’ALL’
by SOFII
Y’ALL stands for Young Alumni Leaving a Legacy and this exhibit chronicles an associated endeavour, the search for a face, or rather a couple of faces, to promote it.
Read moreThe Wishing Well Appeal for Great Ormond Street Children’s Hospital
by SOFII
It's difficult to do justice to a capital campaign as wide, and complex. This is a condensed summary of a major capital campaign which, at the time, was the largest appeal ever mounted in the UK.
Read moreCovenant House candlelight vigil
by SOFII
Fundraising is at its best when it mobilises large numbers of people to take action for a cause that will bring about change. This exhibit demonstrates how to reposition an event that is ‘tired’ and make it work on multiple levels.
Read more
