How to reduce F2F attri­tion in the first 90 days 

Written by
Charlie Hulme
Added
April 06, 2016

Does this look familiar to you?

Have you spent a lot of money trying to fix it without seeing any improvement?

If, like everyone else, your answer is a resigned ‘yes’ don’t despair! Join other fundraisers on this webinar and learn about a near perfect predictor of who will leave in the first 30 days and know how to save them before they leave.

Co-hosted by DonorVoice, the Agitator and SOFII this session will be chock-full of ‘how-to’ and tactical specifics, along with case data that will have you clamouring to put this in place yesterday. You’ll learn:

  • How to measure the quality of the street fundraising experience (from the donor’s perspective).
  • How to do this within your existing process for F2F acquisition.
  • How to measure the loyalty of those signing up.
  • Data showing this loyalty measure (Commitment Score™) is a near perfect predictor of 30-day retention.
  • Data showing that the Commitment Score™ combined with the quality of street fundraising experience measure are very good predictors of 90-day retention and far better than the specific campaign message.
  • How to redefine what a good street fundraiser is and the training to go with it.
  • How to aggregate donor open-end comments and feedback to identify global fixes or improvement areas in your F2F process

Everyone knows the face-to-face model is horribly broken. But it wasn’t always this way. SOFII’s Ken Burnett will provide an inspirational retrospective on the enormous early success of F2F. And he’ll point to what is possible, in our immediate future, if we just re-imagine the world by changing our mindset.

You’ll also hear from Roger Craver, editor of the Agitator, providing colour commentary and peppering you with questions to make sure you get maximum value from your session.

And if that isn’t enough Dr Kiki Koutmeridou, DonorVoice’s resident expert in behavioural science, will host a lightening round of free, use them now at virtually no cost, techniques based on decision science and why people do what they do (when they don’t know it).  

As a teaser: you’ll learn which slogan should be on your fundraising teams’ t-shirt to raise more money. 

(Virtual) seating is limited for this first-come, first serve, exclusive event.

All you need to do now is click here to register - but don’t wait or you will miss out.

About the author: Charlie Hulme

Charlie Hulme is managing director of DonorVoice. He helps charities uncover what, of all the things they do, improves the strength of relationships  and what is harmful. Partners see a massive improvement in performance, value and retention.

Voted top speaker at the Institute of Fundraising’s National Convention in 2013, he writes frequently for SOFII, 101fundraising, the Institute of Fundraising and many others.

Recent Articles

Will you join these kind fundraisers at the heart of SOFII?

Who are the SOFII One Hundred? They are fantastic fundraisers from around the world – and you can find them at the heart of SOFII. Read on to discover more about this group of caring people and learn why they have chosen to help fundraisers today, tomorrow and forever.

Read more

New year, new changes in digital fundraising – five tips to help you prepare

Changes in online marketing and data privacy have made it harder than ever to find new donors. And as we embark on a new year in fundraising, more shifts are on the horizon. So what can fundraisers like you do to make sure you’re prepared to communicate with and nurture your donors in an ever-evolving digital landscape?

Read more

Legacy brochures from 90 years ago – what’s the same and what’s different to today?

This is a rare ‘legacy edition’ from our ever-growing fundraising history project. Marina Jones has uncovered some gems in The Salvation Army archive, two legacy brochures from the 1930s. In this article she looks at what’s stayed the same (Marina found ten things!), as well as what’s changed, when it comes to talking to donors about making a gift in their will.

Read more

When fundraising collapsed – are we ready for a new era of responsible fundraising?

As we enter another year in fundraising, Giles Pegram is pausing to look back. In this article, he reflects on some important moments in his time as a fundraiser – from 1983 to the present. Giles also refers to the lessons found in the Commission on the Donor Experience and offers fundraisers ten tips that he believes will help you usher in a new era of responsible fundraising.

Read more

SOFII’s best of the best showcase - introduction and contents

This showcase collates all the greatest fundraising campaigns currently on SOFII. Be prepared to be inspired and amazed by the very best fundraising ever. And you can suggest other appeals or projects that resonated with you as well.

Read more

Also in Categories



Tags