Individual donors
What would fundraising be without donors? And what would SOFII be without a special area devoted to nurturing and developing donor relationships? Within this special space SOFII has selected and assembled a glittering array of specialist showcases in which we display a treasure trove of examples of the art and science of donor relationship development.
Rebecca Brown and Agnes Holliday: mystery shopping tests for PBS and the Smithsonian Institution
by SOFII
The purpose of these tests was to find out if the generally low levels of customer service offered by fundraising organisations in the UK and Europe were matched by similar organisations in other countries. While the results were generally depressing they also produced flashes of individual brilliance and a long list of useful lessons.
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