Individual donors
What would fundraising be without donors? And what would SOFII be without a special area devoted to nurturing and developing donor relationships? Within this special space SOFII has selected and assembled a glittering array of specialist showcases in which we display a treasure trove of examples of the art and science of donor relationship development.
Greenpeace Australia Pacific: the welcome process
by SOFII-author
Think objectively about the experience a new donor has within the first few months of joining your organisation. Greenpeace Australia Pacific has developed a new and simplified process to ensure that new donors receive clear communications that both thank and further engage them. The result is that they’re reducing the number of donors who leave within the first three months.
Read moreTo ask or not to ask, that is the question when saying thank you to a donor
by Lisa Sargent & Sean Triner
Find out what Sean Triner, co-founder and director, Pareto Fundraising in Australia and Lisa Sargent, principal at Sargent Communications, LLC in the USA have to say about this.
Read moreMédecins sans Frontières (MSF) Australia: ‘Field Partners’ regular giving appeal
by SOFII-author
Without doubt all fundraisers want regular givers and lots of them. This is a great example of how to convert your existing supporters from random one-off gifts to planned regular giving, and how charities can change the giving behaviour of existing supporters.
Read moreMovember: A moustache-growing campaign for men’s health
by Christiana Stergiou
This fun and lively event encourages men to grow a moustache, find out more about men’s health and raise money for prostate cancer research and awareness and education on men's health issues.
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