The main areas of fundraising
Fundraisers, you don’t have to choose between dignity and donations
by Hannah Moysey
Across the sector, organisations have been challenging stereotypes, questioning power dynamics and thinking more carefully about how to represent the people they help. This new report uses data to help you understand what donors think about the types of images used in fundraising, and what that means for performance.
Read moreYMCA England & Wales: Mid-value cash direct mail appeal
by Brendan Cox
In this appeal for YMCA England & Wales, Consider Creative turned the traditional charity appeal on its head. Instead of a standard donation ask, they treated the campaign like an investment opportunity. Tapping into modern crowdfunding language, the appeal invited donors to ‘kickstart’ 10,000 homes by using neglected, unused buildings.
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