The main areas of fundraising
International Campaign for Tibet Freedom: bracelet appeal
by SOFII
Practical incentives are an important part of the direct mail fundraiser's skills and this is a particularly appealing idea.
Read moreBotton Village ‘Frances’ pack
by SOFII
Botton Village was a pioneer of relationship fundraising. This is fundraising direct mail as it should be – sincere, engaging, heart-warming and very compelling.
Read moreFaisalabad’s first cycle rally for peace and the environment
by SOFII
Campaigning for social awareness causes is difficult enough in most countries but in Pakistan it's a very new activity, with few options for influencing public opinion on any scale. This initiative therefore is bold and ambitious, but what's really remarkable is how successful it was, particularly in the spontaneous support it generated from members of the public
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