The main areas of fundraising
WeRateDogs & 15/10 Foundation: Online fundraising campaign
by Kate McGranaghan Chow
Not all fundraising campaigns start as fundraising campaigns. WeRateDogs is a super example of this. In a fun and informative case study, Kate McGranaghan Chow highlights why fundraisers must capitalise on opportunities but still focus on the need, the impact and the mission of our organisations.
Read moreActionAid: transparency and readability
by SOFII
This exhibit shows great accountability and transparency but it’s also an object lesson in how not to communicate via the printed page.
Read moreRebecca Brown and Agnes Holliday: mystery shopping tests for PBS and the Smithsonian Institution
by SOFII
The purpose of these tests was to find out if the generally low levels of customer service offered by fundraising organisations in the UK and Europe were matched by similar organisations in other countries. While the results were generally depressing they also produced flashes of individual brilliance and a long list of useful lessons.
Read moreAmnesty International UK: press ads that shook a nation
by SOFII
These ads changed the political shape of Britain, raised social consciousness generally as well as concerns for human rights in particular.We do not have all the details about this campaign but SOFII decided to showcase it because we believe that every fundraiser wherever he or she works should be familiar with these ads and what they achieved.
Read moreUNICEF: the card that launched UNICEF’s fundraising
by SOFII
UNICEF's very first ever Christmas card would lead to the multi-million dollar international business that is UNICEF's cards today.
Read moreHelp The Aged: ‘make a blind man see’ press advertisement
by Ken Burnett
This ad is a classic. Created by the legendary Harold Sumption in the late 1970s, it embodies one of the most direct and hard-to-resist fundraising propositions, ‘Make a blind man see’. It is a brilliant example of fundraising communication at its best.
Read moreInternational Campaign for Tibet Freedom: bracelet appeal
by SOFII
Practical incentives are an important part of the direct mail fundraiser's skills and this is a particularly appealing idea.
Read moreBotton Village ‘Frances’ pack
by SOFII
Botton Village was a pioneer of relationship fundraising. This is fundraising direct mail as it should be – sincere, engaging, heart-warming and very compelling.
Read moreFaisalabad’s first cycle rally for peace and the environment
by SOFII
Campaigning for social awareness causes is difficult enough in most countries but in Pakistan it's a very new activity, with few options for influencing public opinion on any scale. This initiative therefore is bold and ambitious, but what's really remarkable is how successful it was, particularly in the spontaneous support it generated from members of the public
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