Strømme Foundation: ‘poverty buster’ (‘fattigdomsbekjemper’)

by SOFII

Strømme Foundation is an innovative Norwegian charity working to fight poverty in the developing world. The scheme is an imaginative way of engaging younger donors.

Children’s Wish Foundation: the power of a story

by SOFII

All nonprofits need to tell stories. Through storytelling you will build deeper connections with your supporters and, ultimately, raise more money for your cause.

The Shires of Wood Green

by SOFII

An interesting take on animal sponsorship, created for an organisation that is fortunate to have a very attractive and substantial animal shelter in an attractive setting deep in the English countryside, where it is able to create a special world for regular donors.

Arthritis Care: ‘people like us’ campaign

by SOFII

This colourful, imaginative campaign recruited new members at one third of previous costs because it’s creative, engaging and thought-provoking. It stirred people from their daily routine into doing something different.

Bulgarian Red Cross: ‘one SMS, one hot meal for one Bulgarian child’ campaign

by SOFII

These campaigns successfully united several established fundraising techniques including building corporate alliances and the use of new and old media.

Dogs Trust: sponsor a dog

by SOFII

One of the most imaginative, instructive adaptations of the concept fundraisers have dubbed ‘the best fundraising proposition of all time’.

Helvetas: integrating awareness and fundraising

by SOFII

It's good to see an organisation that is prepared to shock us into seeing that many people just don’t have the basic amenities we take for granted.

Prostate Cancer Research Fund: fundraising from beyond the grave

by SOFII

How often does a fundraising campaign bring a star back from the dead to front a campaign for the disease that killed him? This is innovative fundraising, no doubt.

Planned Parenthood Rhode Island: donor newsletter

by SOFII

PPRI used an already established newsletter formula since it has proved successful at bringing in extra revenue. may not be the very best newsletter in the world but it's certainly a very good example of how to get this important communications vehicle right.

The Lost Dogs’ Home, Melbourne: Friend of PAWs microsite

by SOFII

Although in recent years the Internet has by any definition come into its own as an indispensable tool for fundraisers, most are still not adept at using the medium to acquire new donors. So the Lost Dogs’ Home’s successful experience of online acquisition should be closely watched by many.

UNICEF Pigotta project: adopt a doll and save a life

by SOFII

Another excellent idea from UNICEF that not only raises lots of money, but shows volunteers, particularly children, how important immunisation against deadly childhood illnesses is in the developing world. It also demonstrates how ‘it will never work here’ just isn’t true and that good ideas can be adapted to other cultures.

Conversion of a techno-sceptic

by Richard C McPherson

Only a few things in life are worth missing a flight for. I’d like to tell you about two of them. The first is merely amusing but the other, I think, you will find of more value. The first was only the second flight I’d missed, ever. It was going to Oslo, Norway, but I was stuck on London’s Hammersmith roundabout…

Review by Ken Burnett.