The main areas of fundraising
WWF Hungary: ‘Don’t let Danube’s wildlife be destroyed’ campaign
by SOFII
The ‘Don’t let the Danube’s wildlife be destroyed’ campaign aimed to collect donations for the protection of the Danube River, from the employees of WWF’s partner companies.
Read moreDream a Dream: Newspaper Campaign
by SOFII
A brilliant way of raising money without actually asking for any. It can be easily copied, as long as anyone copying can guarantee the same consistency, which is part of the campaign’s success. Dream a Dream ensures that once a commitment is made, newspapers are collected every month, even if it is just three kilos.
Read moreOperation Raleigh: toilet paper mailing
by SOFII
Truly, the best fundraising is almost invariably the most simple and most direct. This mailing also successfully shows the value of writing ‘from the field’, in a distinctive way.
Read moreSouthern Poverty Law Center: Partners for the Future legacy letter and brochure
by SOFII
These two items – a single page letter and 16-page booklet, which together constitute a single legacy-promotion direct mail package, represent an outstanding effort in legacy marketing by one of the leading practitioners of the direct marketing art in the USA, the Southern Poverty Law Center.
Read moreThe Lost Dogs’ Home, Melbourne: direct mail acquisition
by SOFII
The Lost Dogs’ Home, Melbourne, Australia is not just an exemplary practitioner of donor-centred relationship fundraising, they are also highly original and innovative. This pack is a perfect example of how important it is to constantly strive to improve DM fundraising tools.
Read moreBotton Village: giving donors choices
by SOFII
Until Botton Village started offering its donors choices with the simple form shown opposite, donors everywhere were almost invariably not given any say in how they might be communicated with.
Read moreMuscular Dystrophy Group: envelope test
by SOFII
In tests, when groups of fundraisers were asked, ‘which of these five envelopes do you think would provoke the best response?’, they almost invariably opted for the letter that looks most like a letter from a friend.
Read moreMencap: Christmas appeal
by SOFII
This is a colourful, well-designed appeal that makes very good use of an attractive and appropriate involvement device to raise more money – and make donors feel good.
Read moreWomankind Worldwide: donor recruitment mailing
by SOFII
This high quality direct mail package cleverly involves donors in delivering support and practical encouragement to a real individual.
Read moreLongwood Gardens direct mail membership acquisition pack
by SOFII
Colourful and creatively appealing, this package is also a textbook example of good direct mail acquisition practice.
Read moreGreenpeace UK’s ‘forget it’ pack reactivation mailings
by SOFII
It’s easy now to forget that as recently as 20 years ago giving by direct debit was a comparative rarity. The paradigm for most fundraisers with large donor bases was the annual renewal cycle. This is the first mailing from a particularly good example of a renewal series, from Greenpeace UK.
Read moreLawrence Park Community Church: appeal for a sign
by SOFII
When the church needed a sign the preacher didn’t ask God, instead he appealed to his parishioners and lo, a sign was forthcoming. More appropriately, the preacher set his sights on one single parishioner.
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