Supporter experience

Giving donors a great supporter experience should be a top priority for every charity, but it is too rarely the case. In this showcase, we’ll bring you examples of organisations that have provided a memorable journey for their donors through excellent storytelling, emotional messaging and expressions of gratitude. 

How the RNLI made me a donor

by Kathryn Holloway

Kathryn Holloway of Friends of the Earth shares the story of how she became a donor, inspired from a young age by a unique collection box.

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CDE project 5 summary: the supporter’s journey

by The Commission on the Donor Experience

This project will define the process and seek to be helpful to fundraisers wishing to offer their donors a truly satisfying, rewarding long-term experience.

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