Supporter experience
Giving donors a great supporter experience should be a top priority for every charity, but it is too rarely the case. In this showcase, we’ll bring you examples of organisations that have provided a memorable journey for their donors through excellent storytelling, emotional messaging and expressions of gratitude.
How the RNLI made me a donor
by Kathryn Holloway
Kathryn Holloway of Friends of the Earth shares the story of how she became a donor, inspired from a young age by a unique collection box.
Read moreCDE project 5 summary: the supporter’s journey
by The Commission on the Donor Experience
This project will define the process and seek to be helpful to fundraisers wishing to offer their donors a truly satisfying, rewarding long-term experience.
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