Fundrais­ing in a time of cri­sis: five ways to think about the sup­port­er expe­ri­ence now

Richard Turn­er shows us how organ­i­sa­tions are reach­ing out to sup­port­ers in impor­tant ways dur­ing the coro­n­avirus crisis.

Written by
Richard Turner
Added
April 09, 2020

If you enjoyed the IoF's Supporter Experience Webinar that we brought you last week and Richard’s piece on the rise of altruism, then this excellent bonus video should be right up your street. 

In it, Richard looks at how a number of charities have been responding to the coronavirus pandemic by keeping in contact with their supporters. He highlights the positive effects these communications can have, even if the charity doesn't ask for a gift but simply takes the time to make sure their donors are doing okay. 

We hope you find some tips to help you engage with your own supporters as you navigate fundraising in these difficult times.  

You can explore our ever-evolving series on how charities can rise to the challenge posed by the coronavirus outbreak, with the full contents here.

Read Richard’s thoughts on the rise of altruism here.

Our friends at About Loyalty have created a very helpful weekly sentiment tracker to measure how donors are feeling about the coronavirus crisis and how their thoughts on giving. Week one is here and week two here.

About the author: Richard Turner

Richard Turner was chief fundraiser at Solar Aid from 2011 to 2016 and is senior consultant for Alan Clayton Associates. 

Recent Articles

From the Myth Smashers: Do donors really love having a brick with their name on it?

When it comes to capital campaigns, 2022 Myth Smashers winner Kellie O’Sullivan isn’t sure putting your donor’s name on a brick is strictly necessary. She thinks it’s less about the brick and mortar or the physical building – and more about ‘building’ a legacy that lays the foundations of community, connection, and collaboration.

Read more

From the Myth Smashers: Guess what? Mid value donors are not major donors in disguise!

Just like the cliché of the middle child, mid value donors can sometimes be forgotten, ignored, or swept up in other segments. But 2023 Myth Smashers winner Kate Rule believes that mid value donors are not major donors in disguise! Keep reading to discover why Kate wants you to rethink your stewardship strategy for mid value donors.

Read more

Have you got your ticket for IWITOT 2023?

I Wish I’d Thought of That (IWITOT) is back on Thursday, November 9th with more of the fundraising inspiration you love. Our speakers are ready to wow you, so click to find out more and secure your place - in London or online. Remember, in-person places are limited!

Read more

Inclusion or disillusion – how do LGBT+ people in the UK feel about giving to charity?

The LGBT+ community represents a huge and growing demographic with considerable giving power. For charities and fundraisers, understanding how to engage this group has never been more important. In this report from sector specialists Consider, their team found out how LGBT+ people in the UK really feel about giving to charities. 

Read more

Supporter care – it’s the best investment you can make in fundraising

Ralph Welch didn’t expect his chance encounter with a Women’s Super League customer service team to make him think much about fundraising. But an unexpected response after a recent purchase made him reflect on charities and supporter care. Read on to find out more and learn a few top tips.

Read more