Fundraising in a time of crisis: five ways to think about the supporter experience now

Richard Turner shows us how organisations are reaching out to supporters in important ways during the coronavirus crisis.

Written by
Richard Turner
Added
April 09, 2020

If you enjoyed the IoF's Supporter Experience Webinar that we brought you last week and Richard’s piece on the rise of altruism, then this excellent bonus video should be right up your street. 

In it, Richard looks at how a number of charities have been responding to the coronavirus pandemic by keeping in contact with their supporters. He highlights the positive effects these communications can have, even if the charity doesn't ask for a gift but simply takes the time to make sure their donors are doing okay. 

We hope you find some tips to help you engage with your own supporters as you navigate fundraising in these difficult times.  

You can explore our ever-evolving series on how charities can rise to the challenge posed by the coronavirus outbreak, with the full contents here.

Read Richard’s thoughts on the rise of altruism here.

Our friends at About Loyalty have created a very helpful weekly sentiment tracker to measure how donors are feeling about the coronavirus crisis and how their thoughts on giving. Week one is here and week two here.

About the author: Richard Turner

Richard Turner

Richard Turner was chief fundraiser at Solar Aid from 2011 to 2016 and is senior consultant for Alan Clayton Associates. 

Recent Articles

Stop f***ing about with your logo and stick to fundraising instead

Mark Phillips of Bluefrog Fundraising explores the potential negative impacts of a major charity rebrand and explains why good fundraising is where your emphasis should be.

Read more

Cinq choses à savoir sur les crypto-monnaies

Les crypto-monnaies peuvent-elles représenter une nouvelle source de revenus pour les ONG ? Cet article explique leur fonctionnement et comment elles peuvent être bénéfiques pour les organismes de bienfaisance.

Read more

Cresce la paura e si ritorna ai bisogni di base: seconda settimana del monitoraggio circa il sentimento comune sul coronavirus

Ecco un articolo interessante per chi è curioso di comprendere le scelte compiute dai donatori durante la pandemia. Scelte ancora attuali che ci aiutano a capire come l’essenziale sia sempre la scelta prioritaria.

Read more

An important announcement from SOFII

After 15 years of curating great fundraising ideas, inspiration, and resources for fundraisers all over the world, SOFII’s co-founder and trustee Ken Burnett has retired from The SOFII Foundation board. 

Read more

Don’t be tone deaf on Ukraine

What is ‘top of mind’ for your donors right now? Claire Axelrad explains why it is always important to address what really matters to your supporters and help them contribute to solving urgent problems. 

Read more