Fundraising in a time of crisis: five ways to think about the supporter experience now
Richard Turner shows us how organisations are reaching out to supporters in important ways during the coronavirus crisis.
- Written by
- Richard Turner
- April 09, 2020
In it, Richard looks at how a number of charities have been responding to the coronavirus pandemic by keeping in contact with their supporters. He highlights the positive effects these communications can have, even if the charity doesn't ask for a gift but simply takes the time to make sure their donors are doing okay.
We hope you find some tips to help you engage with your own supporters as you navigate fundraising in these difficult times.
You can explore our ever-evolving series on how charities can rise to the challenge posed by the coronavirus outbreak, with the full contents here.
Read Richard’s thoughts on the rise of altruism here.
Our friends at About Loyalty have created a very helpful weekly sentiment tracker to measure how donors are feeling about the coronavirus crisis and how their thoughts on giving. Week one is here and week two here.