Fundraising in a time of crisis: five ways to think about the supporter experience now

Richard Turner shows us how organisations are reaching out to supporters in important ways during the coronavirus crisis.

Written by
Richard Turner
Added
April 09, 2020

If you enjoyed the IoF's Supporter Experience Webinar that we brought you last week and Richard’s piece on the rise of altruism, then this excellent bonus video should be right up your street. 

In it, Richard looks at how a number of charities have been responding to the coronavirus pandemic by keeping in contact with their supporters. He highlights the positive effects these communications can have, even if the charity doesn't ask for a gift but simply takes the time to make sure their donors are doing okay. 

We hope you find some tips to help you engage with your own supporters as you navigate fundraising in these difficult times.  

You can explore our ever-evolving series on how charities can rise to the challenge posed by the coronavirus outbreak, with the full contents here.

Read Richard’s thoughts on the rise of altruism here.

Our friends at About Loyalty have created a very helpful weekly sentiment tracker to measure how donors are feeling about the coronavirus crisis and how their thoughts on giving. Week one is here and week two here.

About the author: Richard Turner

Richard Turner

Richard Turner was chief fundraiser at Solar Aid from 2011 to 2016 and is senior consultant for Alan Clayton Associates. 

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