SOFII’s letter to the future/ 32 lightbulb moments

Now added new on SOFII: the penultimate lightbulb moments.

by Joe Burnett

We bring you the penultimate lightbulb moments: why face-to-face went so wrong, major donor fundraising, the correct use of emotion and communication keys.

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Continuing SOFII’s ‘lightbulb moments’ series.

by Ken Burnett

It's a welcome return of the short but significant insights of SOFII’s lightbulb moments. In videos 19 to 23 you'll learn of fundraising practices both good and bad and be inspired to aim for the former over the latter.

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SOFII’s letter to the future / 32 lightbulb moments

by Ken Burnett

Just in time for the new era of responsible fundraising: SOFII’s letter to the future comes to you, free, in 44 short video segments that month by month will build into your personal blueprint for transforming fundraising in your charity.

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