Continuing SOFII’s ‘lightbulb moments’ series. Keys to major donor fundraising – six short videos just added.

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How bad fundraising can get, plus 28 antidotes to make it better. 2 minutes 58 seconds 

A single stunning example of how over-emailing causes donor fatigue – Barbara Streisand might be irresistible, yet one recalcitrant donor let Donald Trump into the White House.

Lightbulb moment #19

Major donors don’t get a better experience. 0 minutes 55 seconds 

Major donor fundraising is the single area that should offer donors consistently great experiences. But, does it?

Lightbulb moment #20

Chasing money leads to disaster. 1 minute 33 seconds

Why fundraisers need to think seriously about whether or not they really want major donors.

Lightbulb moment #21

Consult and involve your donors when things go wrong. 1 minute 07 seconds

Some donor experiences money can’t buy. These days major donors have expectations that we need to plan to meet.

Lightbulb moment #22

Keeping your best fundraisers. 1 minute 25 seconds

Most organisations under-invest in their fundraisers, which – potentially – is good news for all of us.

Lightbulb moment #23

Only pursue donors that are right for you. 0 minutes 30 seconds

A valuable observation about working alongside your donor to deliver what you both want.

Coming next:

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How fundraisers killed their golden goose. 12 minutes 26 seconds

Lightbulb moment #24

How to ask wealthy people for money 1 minutes 36 seconds

Lightbulb moment #25

Learn to use emotion wisely. And give it the priority it deserves. 1 minutes 41 seconds

Lightbulb moment #26

How to make emotional connections with your donors. 0 minutes 34 seconds 

Lightbulb moment #27

The crucial distinction between information and communication. 0 minutes 55 seconds