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How fundraisers killed their golden goose. 12 minutes 26 seconds

In the mid 1990s fundraising was in a crisis – then along came salvation, in the form of face-to-face fundraising (F2F). Why F2F has gone so badly wrong. Are fundraisers capable of learning from their donors; from their mistakes? Or, is it impossible for fundraisers to understand this, when their salaries depend on not understanding it? How fundraisers should remunerate their suppliers, in future, and equip them properly.

Lightbulb moment #24

How to ask wealthy people for money 1 minutes 36 seconds 

The golden key of asking major donors for money. BMW and the ultimate donor experience. 

Lightbulb moment #25

Learn to use emotion wisely. And give it the priority it deserves. 1 minutes 41 seconds

CDE’s biggest project is #6, the use and misuse of emotion. Here’s why emotion matters so much, and why you should give it the priority it deserves in your organisation.

Lightbulb moment #26

How to make emotional connections with your donors. 0 minutes 34 seconds

Where people are most likely to give, when you get this right.

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The crucial distinction between information and communication. 0 minutes 55 seconds

Why fundraising thrives, even when times are hard. And how getting through matters much more than merely giving out.

Last, but not least,

Coming next, the final LBMs

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Questions and answers session. 17 minutes 54 seconds

Lightbulb moment #28

Put your why at the centre of your donors’ experience.

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Why it pays to really listen.

Lightbulb moment #30

Prepare for the next big thing.

Lightbulb moment #31

Ask your board and CEO to insist on some specific actions.

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How you can make a comprehensive new promise to your donors.