CDE project 11: communication with individual donors

Project 11 is made up of six different sub projects investigating how the donor experience can be enhanced via different channels commonly used in communicating with individual donors. These projects cover: • Mass media • Direct mail and other areas of direct marketing • Telephone fundraising • Digital fundraising • Community fundraising • Face to face fundraising.

Full report to be published as articles soon.

Click this link for all the CDE project summaries and where to find them on SOFII. For access to all CDE content on SOFII go to the home page and click on the special CDE portal just below the masthead.

CDE project 11 summary: communication with individual donors

by The Commission on the Donor Experience

Project 11 is made up of six different sub projects investigating how the donor experience can be enhanced via different channels commonly used in communicating with individual donors.

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CDE project 11: part 2 - guidance on integration

by The Commission on the Donor Experience

Integrated fundraising is meant to be the fundraisers weapon to combat the abundance of ways we can now communicate with, and listen to, our supporters.

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CDE project 11: part 2 - tools and tips

by The Commission on the Donor Experience

Here are some tools and tips that can help you improve your everyday integration.

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CDE project 11: part 2 - case study

by The Commission on the Donor Experience

Joe Jenkins, director of supporter impact and income at The Children’s Society explains their new integrate strategy to engage with new cohorts of supporters.

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CDE project 11: part 3 - a data-driven strategy for direct communications

by The Commission on the Donor Experience

By getting the data basics right, it will mean a charity can communicate with its supporters in a way they feel respected and it engenders a positive supporter experience.

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CDE project 11: part 3 - it’s all about the ‘How’

by The Commission on the Donor Experience

How to develop a data-driven strategy that will deliver?

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CDE project 11a summary: mass media

by The Commission on the Donor Experience

Mass market media does not lend itself to a one size fits all best practice guide. The brand position, budget, fundraising product and area of work will greatly determine the approach you take.

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CDE project 11a: the approach

by The Commission on the Donor Experience

The Commission for the Donor Experience seeks to look at fundraising, in this instance mass market fundraising, from the point of view of the donor.

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CDE project 11a: putting the principles and actions into practise

by The Commission on the Donor Experience

Before considering the guidance on what we need to be doing to improve the experience for our donors, we should take some time to consider some of the key issues facing the sector. 

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CDE project 11a: the six steps - steps one and two

by The Commission on the Donor Experience

Step one: insight 

Step two: proposition, products and promise

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