CDE project 13: giving choices and managing preference

Whether or not charities will be obliged to offer the public choices, there is clear evidence that giving donors practical control over how they relate to and hear from fundraisers can be highly effective in improving the donor experience. This project will look at the systems that have been implemented, how they work and the results they’ve achieved, with the aim of defining an ideal approach that offers donors practical choices and real control over the shape of their relationship with individual causes.

Full report to be as articles soon.

Click this link for all the CDE project summaries and where to find them on SOFII. For access to all CDE content on SOFII go to the home page and click on the special CDE portal just below the masthead.

CDE project 13 section 1 summary: giving choices and managing preference

by The Commission on the Donor Experience

This project will look at the systems that have been implemented, how they work and the results they’ve achieved, with the aim of defining an ideal approach that offers donors practical choices and real control over the shape of their relationship with individual causes.

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CDE project 13 section 2: the introduction

by The Commission on the Donor Experience

Supporting a cause you care about can bring benefits and pleasures that can far exceed the satisfaction of a good buy. Done well, each donor should go on a journey: from reassurance, to trust, to growing value (for them and you) to loyalty.

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CDE project 13 section 3: the theory

by The Commission on the Donor Experience

Action, conflict (problem) and resolution (solution). Three simple steps at the heart of how we communicate. And in fundraising terms, three steps which bring the donor and the charity together for mutual benefit.

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CDE project 13 section 4: commercial examples of managing preferences

by The Commission on the Donor Experience

A series of examples of how to manage your donor's preferences.

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CDE project 13 section 5: what can charities teach us about managing preferences?

by The Commission on the Donor Experience

A series of case studies to illustrate the points made in project 13.

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CDE project 13 section 6: bringing it all together

by The Commission on the Donor Experience

Offering choices and managing preferences helps them to be relevant and interesting to their customers, building brand loyalty and customer value. 

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CDE project 13 section 7: bibliography

by The Commission on the Donor Experience

The full bibliography for all sources cited in project 13

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