Communications toolbox

How can you raise money for your organisation if no-one knows about the good work you do or the need for funds? In the SOFII communications toolbox you will find some great tools and advice to help you tell stories to your donors that will motivate them to give.

Collecting stories from your donors

by Simone Joyaux

Do you ever ask donors for their stories? Nonprofits have access to a crucial resource and it’s a fundraiser’s role to tap into it. 

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I’m a fundraiser because…

by Damian O’Broin

Being a fundraiser is more than just a job for Ask Direct founder and leading Irish fundraiser Damian O’Broin.

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Do you have the answer to the donor consent issue? Here’s a behavioural scientist’s perspective

by Kiki Koutmeridou

Asking for your donors’ consent about when and how to contact them is a hot topic right now. Where do you stand?

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CDE project 22 summary: media relations and the public face of charities

by The Commission on the Donor Experience

This project will look at how to build better relations with the media so that coverage is better informed about the totality of practice and that good fundraising, is not undermined by collateral damage from exposure of incidents of bad practice.

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How thank-you letters can help you achieve your major giving potential

by Ikhlaq Hussain

Ikhlaq Hussain shares his expert advice on how to write considerate, effective thank-you letters for major donors that are more likely to lead to further donations. 

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The perfect annual report

by Giles Pegram CBE

Veteran fundraiser Giles Pegram CBE argues that most charity annual reports are written about the organisation and don't focus on donors and beneficiaries.

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SOFII stars: great fundraising writers

by SOFII

We’ve once again delved into our archive to bring you a collection of inspirational SOFII Stars, this time focusing on great fundraising writers. From the great George Smith to advertising legend David Ogilvy via Indra Sinha and Karin Weatherup, we’ve gathered the best fundraising writers together to share their unique insights and advice. 

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Harold Sumption: the shy pioneer

by Joanna Culling

In this addition to SOFII’s Fundraising Legends series, Joanna Culling talks to Ken Burnett, who proudly shares the full text of Harold’s only published material – Yesterday’s trail-blazing and pointers for tomorrow

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How I wrote it: the NSPCC’s Simple pack

by Robbie Rae

When Robbie Rae started working as a fundraising copywriter at the turn of the millennium, he felt that true masters of direct mail had perfected the art in all its form. Despite that, he thought that it was time to change the orthodoxy. Click here to discover how he wrote a hugely successful pack that did just that.

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Sharing the unspeakable: the ultimate donation

by Ken Burnett

The ultimate donation: When his family faced an unspeakable tragedy Ken Kesey, author of the classic One Flew Over the Cuckoo’s Nest, found the strength and courage to write about it in intimate, personal terms, so creating a most moving, raw and inspirational piece of fine writing, a story so striking it’s sure to stay with you.

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Major contributors to this section

George Smith

A legendary marketing/fundraising guru and curmudgeon.

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Fergal Byrne

Fergal Byrne is a seasoned freelance journalist whose work has appeared in The Financial Times, The Guardian and The EveningStandard. He’s been writing about finance and business for more than 20 years, but his main area of interest is now non-profits and charities. Contact Fergal here.

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Charlie Hulme

Charlie Hulme is managing director of DonorVoice. He helps charities uncover what, of all the things they do, improves the strength of relationships  and what is harmful. Partners see a massive improvement in performance, value and retention.

Voted top speaker at the Institute of Fundraising’s National Convention in 2013, he writes frequently for SOFII, 101fundraising, the Institute of Fundraising and many others.

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