SOFII stars: great fundrais­ing writers

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SOFII
Added
November 30, 2016

Great fundraising writers on SOFII

To make your life easier we’re featuring here direct links to contributions from eight fine fundraising writers. Being a great fundraiser means being a great communicator. Great fundraisers tell inspirational, emotion-driven stories that donors relate to and feel animated by. This collection features some of the leading writers to have contributed to SOFII, but also some great sayings and adverts from the founding father of modern advertising, David Ogilvy.

Karin Weatherup

The original classic Amnesty Pen pack.

Womankind recruitment mailing.

Indra Sinha

The Amnesty ads that shook a nation.

The Bhopal ads.

‘The last word’: how copy writers can change the world.

George Smith

Twelve suggestions to help you write. 

The customers always write. 

The master of asking properly.

Harvey McKinnon

How I wrote it: the Make-A-Wish Foundation’s prospect letter

Bruce Barton

The letter that pulled 100 per cent.

The 22 letters for Deerfield Academy.

Tom Ahern

Planned Parenthood’s donor newsletter. 

David Ogilvy

His sayings (and some of his great ads too).

Dr Thomas Barnardo

Four fundraising greats. 

On the death of ’Carrots‘.

About the author: SOFII

The SOFII collection aims to be the most comprehensive, best organised, and most inspiring collection of fundraising related content from around the world.

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