SOFII stars: great fundrais­ing writers

Written by
SOFII
Added
November 30, 2016

Great fundraising writers on SOFII

To make your life easier we’re featuring here direct links to contributions from eight fine fundraising writers. Being a great fundraiser means being a great communicator. Great fundraisers tell inspirational, emotion-driven stories that donors relate to and feel animated by. This collection features some of the leading writers to have contributed to SOFII, but also some great sayings and adverts from the founding father of modern advertising, David Ogilvy.

Karin Weatherup

The original classic Amnesty Pen pack.

Womankind recruitment mailing.

Indra Sinha

The Amnesty ads that shook a nation.

The Bhopal ads.

‘The last word’: how copy writers can change the world.

George Smith

Twelve suggestions to help you write. 

The customers always write. 

The master of asking properly.

Harvey McKinnon

How I wrote it: the Make-A-Wish Foundation’s prospect letter

Bruce Barton

The letter that pulled 100 per cent.

The 22 letters for Deerfield Academy.

Tom Ahern

Planned Parenthood’s donor newsletter. 

David Ogilvy

His sayings (and some of his great ads too).

Dr Thomas Barnardo

Four fundraising greats. 

On the death of ’Carrots‘.

About the author: SOFII

The SOFII collection aims to be the most comprehensive, best organised, and most inspiring collection of fundraising related content from around the world.

Recent Articles

Matched funding challenge boosts Ken Burnett’s latest 500-mile quest

Thanks to the kindness and generosity of Chip Grizzard, the first £7,500 Ken raises will now be doubled! Could you help Ken reach his goal and raise even more for SOFII?

Read more

The fallacy of ‘facts tell, stories sell’

In a new addition to SOFII’s Opinions and Debates showcase, Tom Ralser shares his view on the notion that ‘facts tell, stories sell’. When it comes to fundraising, Tom feels that relying on stories alone isn’t always enough to create a great appeal AND convince your donor to give. 

Read more

Can fundraisers tell the difference between AI and human-written thank you letters?

Surprising survey results show that AI letters were rated higher by fundraisers than human-written letters. 

Read more

A medida que los donantes jóvenes empiezan a participar más, ¿están las organizaciones preparadas para ellos?

Las personas jóvenes están listas para apoyar a las organizaciones, pero la forma en la que te comunicas con ellas puede marcar una gran diferencia en que elijan o no tu causa. En este artículo, Anjali Bewtra de Blue State, comparte qué tomar en cuenta al comunicarse con este público, junto con ejemplos de entidades que ya lo están haciendo bien.

Read more

Gigging for a good cause – War Child’s BRITs Week fundraising

Oscar Lester looks at charity concerts and celebrates one of the best – War Child’s annual collaboration with the BRIT Awards. He explains how BRITs Week leverages the timeless appeal of live music, and generates thousands of pounds every year for children impacted by war and conflict

Read more

Also in Categories



Tags



Share