Creative and effective use of data transforms fundraising, yet few organisations claim to be happy with how they use their data and many are well aware they don’t make the best of it. When asked why fundraising results are below par most organisations at some time or other will admit they’re not fully on top of their data. Yet there’s real gold in data, for those who do it right. This showcase features a range of case studies from organisations committed to making the most of their data and several articles from leading experts to show you how to get more from your data.
by Ken Burnett
Access to and control of data is becoming more and more restricted, which will have serious repercussions on UK charities, so we need to get how we deal with data right - now. This is the realisation Ken Burnett came to after reading Steve MacLaughlin’s Data Driven Nonprofits and his conclusions are essential reading for all fundraisers.
by Jonathon Grapsas
Our job as fundraisers is to find the sweet spot: an amount that is appropriate to that donor at that time. In his second article on the musings of a direct response fundraiser Jonathon Grapsas shows exactly how to do it.Read more
by Andrew Papworth
Are your donors worried about the economy and the impact it has, or could have, on their finances? Are they likely to put their families – and themselves – before your charity, which they love? Andrew Papworth gives some figures from a recent survey in the UK that throw some light on how confident donors are about their financial futures.Read more
Making life easy for donors is in this proposition from ORBIS UK: you can save someone’s sight by just ticking a box.Read more
St Michael’s Hospital Foundation’s in-depth analysis and profiling of their donor lists has gone a long way towards answering the oft-repeated question: are we marrying the needs of the donor with the needs of the cause in order to achieve a common goal?Read more
by Jay Love
Jay Love’s revealing infographics have been setting American fundraisers alight recently, with good reason. Why do donors head for the exit? How does our sector’s attrition compare with customers of for-profit businesses? Do larger donors leave sooner? How many donors could you keep, if you just did some things differently?
Now on SOFII, widely respected data specialist and entrepreneur Jay Love explores these seemingly permanent hot topics with two generous helpings of practical advice all fundraisers could follow.Read more
By giving their supporters the chance to become ‘eco-actors’ the Fondation Nicholas Hulot pour la Nature et l’Homme (the Nicholas Hulot Foundation for Nature and Mankind) forged a special relationship with them and raised an amazing amount of money.Read more
Some donors have rational reasons for giving, some have emotional reasons and some go on a journey. Our strategy was to model this behaviour, to take the insight and analysis to new levels of understanding.Read more
by Chuck Longfield
All fundraisers know that their data is valuable. All fundraisers know that developing an existing donor is many times less costly than recruiting a new one. All fundraisers know that fundraising should be integrated, that focusing on the donor is more appropriate than on the medium of communication, that...well, that there are a lot of things we all know full well but we still don’t do the right thing by them. Data is one of these, perhaps one of the most obvious and important.Read more
by Chuck Longfield
Chuck Longfield created a SOFII classic with his last interview Data is Gold, providing SOFII readers with free access to real fundraising gems hidden within their donor files. Today SOFII enthusiastically adds part two, an in-depth conversation with Chuck that draws out five more golden nuggets of smartness.Read more