Data

Creative and effective use of data transforms fundraising, yet few organisations claim to be happy with how they use their data and many are well aware they don’t make the best of it. When asked why fundraising results are below par most organisations at some time or other will admit they’re not fully on top of their data. Yet there’s real gold in data, for those who do it right. This showcase features a range of case studies from organisations committed to making the most of their data and several articles from leading experts to show you how to get more from your data.

CDE project 3 summary: satisfaction and commitment

by The Commission on the Donor Experience

This project will create a practical guide to measuring other main indices of success than money or RFV and will show where relevant research and examples of best practice can be found.

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CDE project 3 section 1: actions and approach

by The Commission on the Donor Experience

This section may be called Measurement, but it’s actually about culture, strategy and people. 

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CDE project 3 section 2: putting the principles and actions into practice - step 1 and 2

by The Commission on the Donor Experience

Step 1: Make a commitment to growing donor satisfaction and loyalty

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CDE project 3 section 2: putting the principles and actions into practice - step 3

by The Commission on the Donor Experience

Step 3: Decide on what you will measure

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CDE project 3 section 2: putting the principles and actions into practice - step 4 and 5

by The Commission on the Donor Experience

Step 4: Report what you find and Step 5: Change something

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CDE project 3 section 3: Making it happen

by The Commission on the Donor Experience

We have seen that there are lots of things that you can measure, but you don’t have to measure them all. Just choose one! 

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CDE project 3 appendix 1: measurement of satisfaction and loyalty in action

by The Commission on the Donor Experience

There are several companies and a few charities who measure how their customers and supporters feel, using some of the tools we have outlined in this document or their own methodologies. 

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CDE project 3 appendix 2: frequently asked questions

by The Commission on the Donor Experience

In our research (see Appendix 4), several people mentioned barriers to measuring how their donors feel. This section lists the most common of these and gives our advice.

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CDE project 3 appendix 3: sample questions

by The Commission on the Donor Experience

A quick Google search will bring up many sample questionnaires, but for ease we have included a couple here.

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CDE project 3 appendix 4: survey findings

by The Commission on the Donor Experience

Fundraisers were surveyed about the extent to which the fundraiser measured how their donors feel, how they used the findings (if they did) and what barriers they have come across.

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