CDE project 10 appendix 1: case studies to showcase putting donors at the heart of legacy fundraising
- Written by
- The Commission on the Donor Experience
- Added
- April 21, 2017
Four case studies are described here, each demonstrating strategy and behaviour in legacy inspiration that place the donor at the heart of its practices and activities. They are
- Remember a Charity
- WaterAid
- UNICEF UK
- Cystic Fibrosis Trust
Each case study has been chosen to showcase the type of approach set out in this paper and identified in the project.
Remember a Charity
Remember a Charity was launched in 2000 and consists of over 160 of the UK’s favourite charities. The campaign works with member charities and partners in the legal sector, government and private sector, to encourage more people to consider leaving a charitable gift in their will once they have looked after their families and friends.
Together, Remember a Charity aims to do what no single charity can do alone: make legacy giving a social norm by changing behaviour.
WaterAid
WaterAid started in 1981 and, in the last 30 years, has gone from strength to strength to become one of the most respected organisations dealing solely with water, sanitation and hygiene issues. It has also helped to influence policy and practice to ensure that the vital role of water, hygiene and sanitation in reducing poverty is recognised globally.
UNICEF UK
UNICEF was created in 1946 to help to protect children after World War 2. UNICEF is the world’s leading organisation for children, promoting the rights and wellbeing of every child. Together with its partners, UNICEF works in 190 countries and territories to deliver practical action, making a special effort to reach the most vulnerable and excluded children. UNICEF UK also runs programmes in schools, hospitals and with local authorities in the UK.
Cystic Fibrosis Trust
The Cystic Fibrosis Trust is the only UK-wide charity dedicated to fighting for a life unlimited by cystic fibrosis (CF) for everyone affected by the condition. Cystic fibrosis (CF) is a genetic condition affecting more than 10,800 people in the UK. The Cystic Fibrosis Trust funds cutting-edge research, drives up standards of care and supports people with the condition and their loved ones.
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