The direct mail, door drops and household deliveries showcase

DM-Showcase.png#asset:38643

Congratulations! You’ve just found the world’s best and biggest collection of fundraising direct mail, right here on sofii.org. There are more than 160 detailed case histories and articles here for you to learn from, crib from, adapt or copy. And lots more besides. Enjoy!

Click here for the full contents and index for SOFII’s direct mail showcase. 

The summary report of the Commission on the Donor Experience into direct mail fundraising can be found here.

The best of the best of direct mail

by SOFII Contributors

We bring you the best of the best: 17 incredible packs that we feel every fundraiser should be aware of and learn from.

Read more

Treasures from SOFII’s archives

by SOFII Contributors

Come and dive into SOFII’s extensive archive to discover superb direct mail campaigns from decades, even centuries, past.

Read more

Wise words on direct mail

by SOFII Contributors

Experts discuss how to best create spectacular, inspirational and innovative direct mail campaigns that will connect with donors.

Read more

Inside secrets of the copywriter’s art – the ‘how I wrote it’ series

by SOFII Contributors

Classic direct mail campaigns are explored and explained by the people who created them in this unique section of the DM showcase on SOFII.

Read more

Saying thank you nicely, in a letter

by SOFII Contributors

Remembering to thank donors for their support is vital. Here are five direct mail ‘thank you’ campaigns that really made a difference.

Read more

DM from the higher ed. sector

by SOFII Contributors

There is a lot of inspiration to be had when it comes to direct mail from some of our greatest institutions: universities.

Read more

Inspiration from Canada

by SOFII Contributors

O Canada! Our friends in the second-largest country on earth provide us with some superb examples of great direct mail fundraising.

Read more

Great ideas from the USA

by SOFII Contributors

From sea to shining sea fundraisers in the United States are leading innovators and inspirers, notably in the field of direct mail campaigns.

Read more

Direct mail from the UK

by SOFII Contributors

From Friends of the Earth to Greenpeace, the RSPB to Mencap: a collection of the best direct mail campaigns from the UK.

Read more

European ideas worth swiping

by SOFII Contributors

Get your passports ready as we travel around Europe to explore some of the great direct mail ideas currently working wonders across the continent.

Read more