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37 pages tagged with Awareness:
- A 'hair-raising' message from the Swedish Childhood Cancer Foundation Don't be afraid to steal an idea. Just make sure you do it right. Here we show you how the Swedish Childhood Cancer Foundation took a concept that fit with their strategy, copied it, and ended up with a stunning campaign that was even better than the original.
- ActionAid ‘Bollocks to Poverty’ campaign This is a very brave campaign. It talks directly to young people in the language they use everyday, with no punches pulled.
- Amnesty International: the letter in the pen pack Now on SOFII, one of the letters that was sent with the legendary Amnesty pen pack. This moving example of fine writing was written specifically for women and sent to women only.
- Arrels Fundació: cardboard hearts for the homeless Arrels Fundació have come up with an excellent way to wear your heart on your sleeve to raise money and awareness of the growing number of homeless people in Barcelona. It is also easily copied.
- Arthritis Care: ‘people like us’ campaign This colourful, imaginative campaign recruited new members at one third of previous costs because it’s creative, engaging and thought-provoking. It stirred people from their daily routine into doing something different.
- Bhopal Medical Appeal: B’Eau Pal publicity stunt: don’t go near the water! Don’t go near the water: 25 years after the world’s worst ever man-made disaster, B’EauPal shows that effective political campaigning takes ’bottle’ (a commonly used London term for courageous risk-taking). This is a classic opportunistic protest in a good cause.
- Bluebell Wood's Soapbox Derby 2016 With their first Soapbox Derby, Bluebell Wood Children's Hospice smashed their fundraising target with a fun and thrilling public event.
- Breakthrough Breast Cancer: ‘touch look check’ campaign This campaign successfully united two aims: to increase knowledge of the warning signs of breast cancer and recruit a large number of regular givers.
- British Heart Foundation: the ‘calculate the cost of heart disease’ mailing This is irresistible. How could any cost-conscious businessman or woman resist playing with this gadget to get an idea of what heart disease is costing his or her bottom line each year?
- British Heart Foundation: the poster series A great series of posters from the British Heart Foundation with both public education and awareness messages.
- Bulgarian Red Cross: ‘one SMS, one hot meal for one Bulgarian child’ campaign These campaigns successfully united several established fundraising techniques including building corporate alliances and the use of new and old media.
- Crimestoppers: reverse pickpocketing is putpocketing The charity Crimestoppers launched an integrated experiential and social media campaign to raise awareness of pick pocketing that also aimed to change public behaviour.
- DEBRA’s epidermolysis bullosa (EB) Ireland awareness day 2014 Click here to see how DEBRA Ireland made their logo work hard for them. By telling a powerful story as well and investing a small budget they raised a lot of money, gained new supporters and raised awareness of their cause.
- Dr Barnardo’s Homes: four fundraising greats from the distant past Dr Thomas Barnardo was one of the Victorian era's great philanthropists. These archive examples of his personal fundraising style and efforts are a unique treasure for the body of fundraising knowledge and best practice.
- Fondation Nicolas Hulot pour la Nature et l’Homme: ‘eco-actors’ By giving their supporters the chance to become ‘eco-actors’ the Fondation Nicholas Hulot pour la Nature et l’Homme (the Nicholas Hulot Foundation for Nature and Mankind) forged a special relationship with them and raised an amazing amount of money.
- Greenpeace USA newsletter: the origami whale If you want to engage your donors give them something interesting and fun to do. This is an example of transforming the humble newsletter, with new energy and purpose, to deliver a real involving experience to supporters.
- Helvetas: integrating awareness and fundraising It's good to see an organisation that is prepared to shock us into seeing that many people just don’t have the basic amenities we take for granted.
- Home for Hope: using IKEA furniture displays to advertise homeless dogs Small organisations simply don’t have the budget to promote their cause and have to come up with innovative solutions. This inventive campaign in Singapore started with Home for Hope with help from IKEA and demonstrated how you can make your house a home by adopting a dog.
- Médecins sans Frontières (Doctors Without Borders): powerful storytelling without words This advertisement produced for television and cinema is an effective demonstration of powerful storytelling even though nobody speaks a word in it.
- Medicos Sin Fronteras: medicine for someone else’s pain ‘Pills for another person’s pain is a project of awareness and also a new symbol of hope.’
- Missing People: the online annual review How to use the Internet to brilliantly present your flagship publication. In this piece you will see reporting to donors as it should be, easily accessible, transparent, exciting, informative, using all the potential for short, high-impact and memorable messages that makes the Internet such a versatile medium for fundraisers.
- Movember: a professional fundraiser’s story of raising money through personal sponsorship A great case study from a ‘mo bro’ of doing fundraising, engagement and feedback well, and being focused on supporters’ needs and interest.
- Movember: moustache-growing campaign for men’s health
- Oxfam’s press ads from the 1950s and 60s These press advertisements really did change the course of fundraising in Britain. They helped Oxfam to grow into a substantial international charity. Though they might seem crude and simplistic now, these ads very effectively alerted the post-war British public to considerable humanitarian needs abroad.
- Parkinson’s UK: the Dave the Worm campaign Dave the Worm (DTW) is a fun and witty character that is enabling Parkinson’s UK to compete in a crowded marketplace by presenting research to donors in an engaging way and giving them a unique opportunity to regularly support new and innovative research.
- Plan UK: ‘plan your story’ innovative new video and Facebook app Have Plan UK changed fundraising by launching this new app?
- RCSB: Bhopal emergency appeal Created in less than two hours, this ad went on to raise more than 20 times its total costs in just a few days, to become a classic example of disaster appeal advertising. More than £420,000 was raised and most of it directly attributable to the press advertisements.
- RSPCA’s ‘sow tethering’ telephone campaign Any marketing campaign that can have such an impact on members of parliament on the eve of taking their country to war has to be worth recording. This campaign is notable as one of the early UK examples of fundraisers using the telephone.
- RSPCA’s pile of dead dogs advertisement Some time around the turn of the 1980s Britain’s leading animal welfare charity, the RSPCA (Royal Society for the Prevention of Cruelty to Animals), produced a striking and controversial poster that positioned it as a campaigning organisation too.
- The Dogs Trust: sponsor a dog scheme, television commercials These television commercials are really part of the Dogs Trust sponsor a dog exhibit but they show such good use of DRTV they are worth an additional airing here. Unusually for nonprofit DRTV in the United Kingdom these ads made a profit from their first showing. Quite exceptionally, the early ads achieved a return on investment of five to one.
- The National Asthma Campaign: Straws mailing This revolutionary pack from 1991 features an irresistible involvement device, an easily detachable plastic drinking straw that readers are invited to detach, open and breathe through for less than a minute. It is an imaginative way of involving recipients and enabling them to feel for themselves what it’s like to live with asthma.
- The Polish Red Cross: Very Good Manners This campaign by the Polish Red Cross showcases guerilla marketing at its most effective and innovative.
- Trillium Gift of Life Network: ‘bucket list’ This is a great public awareness campaign with interactive use of social media and appropriate targeting.
- War Child - Armistice War Child, a UK charity that supports children caught up in conflict zones, had a brilliant idea for their ‘Armistice’ campaign, teaming up with several top gaming companies in a spectacularly innovative way. This could be a future medium for all NGOs.
- Who Gives a Crap: the ‘sit down’ Who Gives a Crap is a new and innovative organisation and SOFII will be watching to see how this initial, creative and funny campaign develops.
- Womankind Worldwide: donor recruitment mailing This high quality direct mail package cleverly involves donors in delivering support and practical encouragement to a real individual.
- Youthreach: ‘if I were rain’ publishing for a good cause This book poignantly captures how children retain their intelligence and innocence despite the most trying circumstances. This book transforms lives. And raises money too.
