Plan UK: plan your sto­ry’ inno­v­a­tive new video and Face­book app

Exhibited by
Justin Wylie, head of business development, Plan UK.
December 01, 2011
Medium of Communication
Target Audience
Awareness, individuals, single gift
Type of Charity
Children, youth and family, international relief / development
Country of Origin
Date of first appearance
December, 2011

SOFII’s view

We’re pretty sure that not many of us have ever thought about our birth certificates, let alone contemplated what our lives would be like without them. For most of us the registration of our births ‘just happened’. But many young girls all over the world go through life without a birth certificate. Plan UK have developed a great way to help people to understand the threats that a young girl can face because no one bothered to register her birth. Without a simple piece of paper – her birth certificate – she could go without an education, or be forced into marriage when still a child. We’re looking forward to hearing that this application successfully raised awareness of this problem – and lots of money as well.

Creator / originator

Plan UK.
Digital Agency: Neoco.

Summary / objectives

Plan is a global children’s charity. They work with children in the world’s poorest countries to help them build a better future. A future you would want for all children, your family and friends. Plan UK’s Because I am a Girl campaign aims to ensure girls in the world’s poorest countries can get access to a quality education. Helping girls move themselves from a life of poverty to a future with opportunity.


Plan UK has launched the next generation of interactive video app. The ‘plan your story’ application absorbs Facebook users’ key information to create a personalised video storybook that drives people to find out more. The tale centres on what life would be like if your birth hadn’t been registered. The app aims to put people in the shoes of the millions of girls around the world whose births are not registered. Without a birth certificate, the users see how key events in their life would change – for example an inability to prove their age could result in being married off whilst still a child, or being denied the right to go to school. The pages of the book are filled with personal touches – like pictures of the Facebook users’ friends and their likely first crushes that bring home the importance of having a birth certificate. What’s unique about this application is that, through Facebook, people can get a real connection to important social development issues. The new venture is part of Plan UK’s Because I am a Girl campaign that fights for the rights of the 75 million girls worldwide who are not in school. Application users will be asked to donate £2 to Plan UK’s Girl’s Fund, which supports specialised international projects.

Special characteristics

Uses video with Facebook data to put the viewer at the heart of the story.

Influence / impact

TBC, the campaign is still running.


It was digital campaign of the week in Third Sector, featured on The Next Web and has received positive feedback from the nonprofit sector.

Other relevant information

See your story at
Twitter: #planyourstory

Plan Your Story

The app has all sorts of nostalgic touches. Then, having made its case, ends with an appeal for an easily affordable gift.