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14 pages tagged with Press advertising:
- ActionAid: the inserts with built-in reply mechanism This promotion raised £millions and won almost every direct marketing award going. It also helped propel a new and little known organisation called ActionAid into the list of Britain's top 20 charities. Action Aid created a new format, which was then copied by dozens, perhaps hundreds of other organisations.
- ALS Foundation Netherlands: I have already died This powerful and moving campaign gives a storytelling platform to people who have ALS.
- Amnesty International Australia: David Hicks press insert 2007
- Amnesty International: the shame Shell campaign This exciting exhibit from Amnesty International UK reveals new and innovative ways to keep your donors at the heart of your next campaign.
- Arrels Fundació: cardboard hearts for the homeless Arrels Fundació have come up with an excellent way to wear your heart on your sleeve to raise money and awareness of the growing number of homeless people in Barcelona. It is also easily copied.
- Arthritis Care: ‘people like us’ campaign This colourful, imaginative campaign recruited new members at one third of previous costs because it’s creative, engaging and thought-provoking. It stirred people from their daily routine into doing something different.
- At last, some genuinely fresh thinking in press advertising from a charity Discover what’s so special about this ad from Sightsavers that it made Andrew Papworth go ‘Wow!’
- Bad Ad - Greenpeace Portugal: the unfortunate example of the reversed out coupon
- Bosnian Handicrafts: ‘shopping with a purpose’ campaign This highly professional multi-media campaign from Bosnia shows that inspirational and innovative fundraising can succeed anywhere.
- Dogs Trust canine care card This is really clever fundraising. The Dogs Trust (formerly National Canine Defence League) offers its supporters the chance to join their canine care scheme which ensures that if they die before their beloved pet dog, NCDL will promise to look after the dog for all its natural life. Is that idea going to appeal to an elderly dog-loving donor? We think so. So, which charity is that dog-loving donor likely to leave a legacy to, then? There are no prizes for getting this right, unless you are The Dogs Trust, who've raised £millions from this scheme.
- Kids Help Phone: buy a kid some time This exhibit demonstrates how a simple but powerful message combined with a comprehensive integrated campaign strategy can secure real success.
- Press ads can still deliver the goods These days it seems that press advertising has been sidelined and disregarded as yesterday’s medium. But, says Andrew Papworth, properly used the press can still be extremely potent. If you have enough skill and determination you can create a very special and deep relationship with the reader.
- RSPCA New South Wales: project Guardian Angel This is a charming appeal with wonderful photography and a great one-off proposition. Milo (that’s him opposite) could have been adopted several times over just by the SOFII office alone!
- The elephant man: a fundraising success story from 1886. The extraordinary story of how a successful fundraising appeal transformed the final years of one of the most tragic and moving figures of the Victorian age.
