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14 pages tagged with Relationship fundraising:
- CDE project 6 section 4.8: Craig Linton and Paul Stein on emotion In an extract from their book Donors for Life, Craig Linton and Paul Stein explore the value of emotion and how it can be used effectively in your fundraising.
- Forcing or forging a relationship? Part 1: understanding your donors This, the first of a three-part feature by Charlie Hulme, managing director, DonorVoice UK, kicks off an important new series for SOFII. Based upon evidence and experience rather than theory and opinion, Charlie’s first article spells out the crucial necessity of really understanding what your donors want from their relationship with you and your cause.
- Forcing or forging a relationship? Part 2: what makes a relationship? If Pret A Manager, Pizza Express, or Starbucks were losing even half the amount of customers as we are they’d go out of business, says Charlie Hulme. And here he explains how we can be even better at customer, or rather, donor service than they are – and keep our donors from deserting us.
- Forcing or forging a relationship? Part 4: how to manage a relationship Everything you do has an influence on your donors' connections with you. This in turn helps or harms their commitment to you. Charlie Hulme has already shown how to measure this, now he shows you how to take it a step further and actually manage the relationship.
- Forcing or forging a relationship? Part 5: what’s your real message? Or, how to be relevant Do you really know your donors? Do you know why they give you money? Does it matter? Yes, says Charlie Hulme. If we want to keep our donors so expensively recruited we have to make sure our messages are relevant to what they want. We can’t do that if we don’t know what that is.
- Give that gift back! What happens if a donor wants their money back? Donna Caputo has some advice.
- How MQ’s brilliant faith in relationships is launching them into sustainability The major donors showcase: a great story from UK mental illness charity MQ shows the power of maintaining close relationships with donors.
- Inspire 2018: St Michael’s Foundation 2015/16 annual report This story of great relationship fundraising will inspire you to use your annual report to celebrate donors, beneficiaries and volunteers alike and show your donors the positive impacts their gifts are making. And encourage further donations.
- KiKa (Children’s Cancer Free Foundation): Events fundraising success Discover how a Dutch charity managed to lead the way in both event fundraising and donor relations.
- Relationship fundraising and marketing: friends or foes? The dispute about relationship fundraising has been raging for years and seems to go on and on. Surely now it is time to step back and examine the different arguments for and against because surely we all just want to do the best we can to make the world a better place.
- Relationship fundraising ignite, part 1 After the events of the past year in UK fundraising, relationship fundraising is once again a hot topic.
- Relationship fundraising ignite, part 2 In the second part of our Relationship Fundraising Ignite series: the Commission for the Donor Experience, how to build a relationship with donors by asking three questions, and how the Terrence Higgins Trust used relationship fundraising.
- Relationship Fundraising ignited – why it’s relevant today In the first of a new series, Richard Turner asks if the book is still relevant in today’s world and what lessons it has for current fundraisers?
- When fundraising collapsed – are we ready for a new era of responsible fundraising? As we enter another year in fundraising, Giles Pegram is pausing to look back. In this article, he reflects on some important moments in his time as a fundraiser – from 1983 to the present. Giles also refers to the lessons found in the Commission on the Donor Experience and offers fundraisers ten tips that he believes will help you usher in a new era of responsible fundraising.
