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27 pages tagged with USA:
- Audubon Society of Rhode Island: special recognition of long-time donors The Audubon Society of Rhode Island’s superb care for their donors and courage in their approach have produced results that will be the envy of charitable organisations everywhere.
- Bernie Barnstorms – I Wish I’d Thought Of That Take inspiration from volunteer-led barnstorms for Bernie Sanders’ remarkable presidential campaign. Feel the Bern!
- Capital Area United Way: a well-captioned photo is worth 1,000 words By re-designing their website and including a special online photo documentary Capital Area United Way found a way to tell their story and proved that a picture really can tell a thousand words.
- CARE USA: donor acquisition chaperoned emails CARE USA responded to the violence in Gaza with remarkable humanitarian aid and a strong call to action for new donors. Being ready to appeal for new supporters during emergencies, or at times when your issue is in the public eye can help you to acquire more donors for your cause. To acquire new online donors at a low cost, CARE sent chaperoned emails through online publishers.
- Common Cause Citizen’s Committee: major donor upgrade The letter and the rather interesting reply form get to the point, asking for money on the letter’s first page.
- Covenant House Alaska: ‘moustache march’ Covenant House helps homeless and runaway youth in Alaska. Moustache march, has brought new supporters to their cause, as well as raising much-needed funds.
- Deerfield Academy: Bruce Barton’s fundraising letters from 1960, letter 22 It has been a pleasure and a privilege to bring you all these letters from that master of direct mail letter-writing, Bruce Barton. But, as the infamous ‘they’ say, ‘all good things must come to an end’. Yes, this is the last SOFII has. But, of course, as they also say, ‘the glass is half full’, so maybe there are more out there that will find their way to SOFII.
- Deerfield Academy: the Bruce Barton classic long copy letter from 1925 that pulled a 100 per cent response He sounds like the racy detective hero from a 1930s crime thriller. But Bruce Barton is something else, for sure – a great copywriter and communicator.
- Greenpeace USA newsletter: the origami whale If you want to engage your donors give them something interesting and fun to do. This is an example of transforming the humble newsletter, with new energy and purpose, to deliver a real involving experience to supporters.
- Humans of New York: the power of storytelling for social fundraising Humans of New York has been a stunning example of community engagement through social media and a demonstration of the power of storytelling since its launch in 2010. And now, it is also a model for crowd funding.
- Kiva: person-to-person micro-lending The first video gives a real sense of excitement and shows vividly the scope of Kiva’s work. The second is the simple story of Pedro and his family and how Kiva’s lenders are helping him fight his way out of poverty.
- Los Angeles County Museum of Art: capital campaign How direct mail and the phone together can secure massive support from lower dollar donors. By following the approach described here, nonprofit organisations that find it difficult to reach very wealthy donors can supplement their capital campaign.
- Make–A–Wish Foundation: high value direct mail appeal The innovative proposal format singles out this interesting, informative and award-winning direct mail pack for special attention on SOFII.
- Malaria No More and CollegeHumor: malarious Malaria No More have discovered that laughter is a great entry point to learning – even about something as deadly as malaria.
- Massachusetts Society for the Prevention of Cruelty to Animals: ‘Just $5’ email appeal This is a simple yet effective fundraising email campaign, with straightforward wording and a low level ask.
- NO MORE's Super Bowl 49 PSA: Listen This ad to raise awareness of domestic violence simply and chillingly depicts a 911 call of a woman pretending to order a pizza with her attacker still in the house.
- San Francisco Zoo’s ‘adopt-an-animal’ campaign Many charities have seasonal appeals: Christmas, Easter, Valentine’s Day… Would you be brave enough to take a swerve from the traditional? Yes? Then go to Tycely Williams’ story of the San Francisco Zoo’s offer of a gift, but not to a loved one – that’s too predictable – you can send a hissing cockroach to a nasty ex.
- Steel Yard: ‘fund a day’ appeal Every now and then we see great fundraising ideas that can be easily adapted and adopted by other nonprofit organisations, particularly smaller ones. This example is particularly useful as it shows a small organisation raising money imaginatively to cover its general running costs.
- Still in the battle: an interview with Roger Craver Part 1 of an interview with Roger Craver. An activist for over fifty years, he has been involved in the US civil rights movement helping to establish Common Cause, the National Organisation for Women, the Environmental Defense Fund and Greenpeace.
- The Statue of Liberty: Pulitzer’s fundraising for the pedestal Without the help of Joseph Pulitzer, who inspired 120,000 ordinary New Yorkers to donate a huge number of small donations, the 150ft tall Statue of Liberty would not be standing today on New York’s harbour.
- The Wildlife Conservation Society and Bronx Zoo: adopt-a-cockroach scheme Taking the traditional ‘adopt an animal’ template often used by animal welfare organisations, The Wildlife Conservation Society in partnership with Bronx Zoo in New York, USA, have raised it to a whole new level.
- Trends of the Covid-19 pandemic on fundraising in the UK and the USA Could a focus on young people and new avenues of fundraising be a key to beating the fallout from the coronavirus pandemic?
- UNICEF: trick or treat A simple idea that has grown over many years. A fun way for children to help other children, which has lasted for nearly 60 years, is now supported by hundreds of thousands of young people plus their teachers each year and is still going strong.
- United Way for Southeast Michigan (UWSEM): lessons from a $27.1 million corporate gift United Way successfully shifted their fundraising model from transactional to relational and from obligation giving to inspired giving. In the process they turned around a five year trend of decreasing contributions from workforce campaigns with the largest donation to a single project.
- United Way: the impact calculator The calculator allows donors to put in an amount and it lets them know the impact of their donation. This is a simple tool that any organisation with a website can easily do. It’s a great way for engaging donors.
- What kind of experience does your donor encounter when making an online gift? Pamela Grow shares some easy lessons you can steal and pitfalls you can avoid from the best, and worst, of donor experiences.
- Whitney Museum of American Art: Curate Your Own Membership A unique example of a membership model that allows members to select what they want based on interest and useage not on traditional demographics.
