Unit­ed Way: the impact calculator

Exhibited by
Conor Byrne.
October 26, 2009
Medium of Communication
Target Audience
Individuals, single gift
Type of Charity
Community & social services, education, healthcare
Country of Origin
Date of first appearance
August, 2008

SOFII’s view

A great idea for engaging your donors that is simple and neat. They are bound to love it and, with the wonders of modern technology, it’s something that any organisation with a website can easily do.

Creator / originator

Capital Area United Way.

Summary / objectives

To show what impact a donation will make in your organisation.


I was checking out the Capital Area United Way site recently and thought this was a clever tool. It allows donors to put in an amount and it lets them know the impact of their donation. I know a lot of charities do similar pages about what your donation can do, but I just thought this was a more interactive version of that basic idea. Nice work.

Special characteristics

It’s a simple tool.

Influence / impact

The impact calculator can be (and should be) put on every donate page on charity websites.


Very little.


It is a simple tool that can be adapted by others.

View original image
It seems as if impact is a big thing at United Way’s Capital Area, something sure to go down well with donors everywhere. A nice bright useful site too.