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24 pages tagged with Canada:
- Canadian Diabetes Association: Diabetes Summer Surge Campaign This exhibit is an excellent example of how you can maximise the potential of your existing donors in an impressively short amount of time.
- Change Heroes: a new fundraising platform The aim of each of Change Heroes’ campaign is to bring together groups of 33+ friends to donate $3.33 a day for three months, which equals $10,000. This will enable their charity partners to build a school, library, or water project in a developing country.
- CHATS: the Norooz letter, in Farsi It’s an ancient truism of fundraising that if you want to communicate with donors you must speak to them in their language, not yours. Here’s a small example that paid off in practice.
- Habitat for Humanity: Happy Mother’s Day video By featuring actual beneficiaries in this video campaign Habitat for Humanity Waterloo Region, Agents of Good and Atomic Spark found the emotional core of the cause to connect with donors.
- Humber River Hospital Foundation: ‘Humbert’ heartfelt message appeal Humbert was created by Humber River Hospital, not only to raise money, but to celebrate the generosity and kindness of their donors.
- Inspire 2018: St Michael’s Foundation 2015/16 annual report This story of great relationship fundraising will inspire you to use your annual report to celebrate donors, beneficiaries and volunteers alike and show your donors the positive impacts their gifts are making. And encourage further donations.
- Interval House: the gratitude report This great report is hot off the press, so SOFII is looking forward to hearing what the readers think about their gratitude report.
- Kids Help Phone: buy a kid some time This exhibit demonstrates how a simple but powerful message combined with a comprehensive integrated campaign strategy can secure real success.
- MSF warehouse: virtual catalogue and mass marketing campaign This exciting exhibit proves that digital fundraising can work…as long as it works with the core values of the charity. This is a must-read for anyone considering a digital fundraising campaign.
- Ontario Nature: ‘Ruby the hummingbird’ mailing This unusual example of direct mail tells a complex, moving story in an imaginative and very engaging way.
- Princess Margaret Hospital Foundation: Wings of Hope appeal
- Sandra Schmirler Foundation’s printed legacy guide: You’re In My Heart Forever’ A great legacy campaign from Canada; the Sandra Schmirler Foundation manages to tread that delicate balance between inspiring their supporters with stories about the lives of ordinary families and sharing why legacies are so important.
- St Michael’s Foundation Christmas Poster Campaign: Give the Gift It’s never too early to plan your Christmas fundraising campaign and here’s one from St Michael’s Hospital Foundation in Canada to inspire you. This integrated campaign shows how to entice donors to give to bricks and mortar by focusing on compassion and people.
- St Michael’s Foundation: the Final Piece campaign Here is another excellent campaign from St Michael's Foundation in Toronto, Canada. Take a look at how this team of savvy fundraisers took a simple poster and re-purposed it into a successful staff event that raised much-needed funds for their latest capital appeal.
- St Michael’s Hospital Foundation: Living in a multi-generational world St Michael's Hospital and Foundation's Urban Angel magazine is one of the best charity magazines in Canada, going from strength to strength. We take a look at its most successful yet, the Fall 2016 edition.
- St Michael’s Hospital Foundation: personalised website This detailed exhibit shows how the St Michael’s Hospital Foundation increased their online giving by 20 per cent by transforming their dated and difficult-to-use website to a user-friendly, simple, personalised medium of communication.
- St Michael’s Hospital Foundation: the 2010/11 annual report to donors The St Michael’s Hospital Foundation view their hard-working and very appealing annual report as an opportunity to showcase the accomplishments of the past year and honour their generous donors. It shows them that their donations have been wisely spent and have made a real difference to the patients cared for at St. Michael’s.
- The Canadian Lung Association: Santa Door Drop It’s the simplicity of this door drop that really makes it a hit. And a Canadian classic no less! By recreating the ruddy cheeks, red garb and big beard of the classic Coca-Cola Santa, Steve Thomas and Ross Reid gave donors something familiar and fun to latch onto.
- The David Suzuki Foundation: campaign for Santa Claus Think of everything that Santa has done for you – now is your chance to help him.
- The Victorian Order of Nurses for Canada (VON Canada) 2014 report to donors In 2014, the Victorian Order of Nurses for Canada sent a comprehensive report to their donors, showing them how a new way of working could be implemented by an old, well-established organisation very successfully. By making use of new technology, they were able to explain the transition to donors, respond to their needs and choices and continue their tremendous service to their users.
- Toronto Humane Society's ‘Benjamin’ year end mailing The Toronto Humane Society told a simple story well, sharing the case of Benjamin Buddy, an ‘orphaned’ dog with high care costs, via an eye-catching mail-out. It gave them an opportunity to thank their donors and share information on how their gifts were making a difference.
- Trillium Gift of Life Network: ‘bucket list’ This is a great public awareness campaign with interactive use of social media and appropriate targeting.
- UNICEF: trick or treat A simple idea that has grown over many years. A fun way for children to help other children, which has lasted for nearly 60 years, is now supported by hundreds of thousands of young people plus their teachers each year and is still going strong.
- WWF Canada’s press advertising, or... ‘you didn’t really approve this, did you?’ In the early 80s, one way WWF Canada had built its database of donors was by asking magazines to run full page black and white ads featuring endangered species. Readers were encouraged to cut out a coupon, fill it in and send it back with a contribution.In a creative meeting with the agency who had produced the first three ads, which had been very successful, WWF decided to change the format. In a moment of inspiration, they put the cut-out ad in the middle of the page.
