The David Suzu­ki Foun­da­tion: cam­paign for San­ta Claus

Exhibited by
Tracey Brown, associate director - planned giving, BC Cancer Foundation.
June 20, 2012
Medium of Communication
Target Audience
Type of Charity
Environmental / animals
Country of Origin
Date of first appearance
November, 2011

SOFII’s view

It’s difficult to bring humour into such a serious subject as climate change and the devastating effect it is having on the icier parts of our planet, but the David Suzuki Foundation pulled it off with this emailing. Nice to be able to help Santa for a change too!

Summary / objectives

To raise money that will support the David Suzuki Foundation’s work to help turn back climate change and decrease carbon emissions in Canada.


We were delighted that Tracey Brown, a SOFII user, was so happy to receive this emailing that she forwarded it to us. She said

‘Hi there,
I just had to share this appeal that I received today – it's brilliant!

However, we don’t have any more information. Anybody out there who could let us know more about this clever Christmas mailing? Maybe someone from the David Suzuki Foundation? 

Influence / impact

It made Tracey Brown want to share it with other SOFII users.