Top tips & how tos
The focus in this section is on practical ‘how to’ lists. Here the world's leading fundraisers share the distilled wisdom of their experience in digestible bite-sized nuggets that you can use immediately.
The Help Hollie campaign: how relationship fundraising works at Anthony Nolan
by John Logan
John Logan’s niece Hollie showed incredible bravery in the face of illness and was a true inspiration. In this article John explores how relationship fundraising and emotion formed core aspects of the Help Hollie campaign.
Two days in Dublin: fundraising inspiration in Ireland’s capital – part four
by Joe Burnett
In the final edition of SOFII’s report on the Ask Direct Summer School, we get a sneak preview of an upcoming new series on SOFII from Alan Clayton and an account of Ken Burnett’s closing plenary.
Read moreTwo days in Dublin: fundraising inspiration in Ireland’s capital – part three
by Joe Burnett
In the third part of our report from Dublin, we cover a brilliant panel debate on the serious gender imbalance in fundraising. We also bring you a report on Norwegian website expert Beate Sørum’s insightful presentation.
Read moreTwo days in Dublin: fundraising inspiration in Ireland’s capital – part two
by Joe Burnett
In this report we look at two sessions from Australia-based data and dm expert Sean Triner on mid-level donors and legacies and governance guru Simone Joyaux’s rallying cry for creating extraordinary experiences.
Read moreTwo days in Dublin: fundraising inspiration in Ireland’s capital
by Joe Burnett
SOFII attended the Ask Direct Summer School, one of 2016’s most inspirational world class fundraising seminars. We were treated to thought-provoking, intriguing and engaging sessions by some of the sector’s leading lights. Here's part one of our reports.
Five big reasons your fundraising results could be better
by Rachel Beer
Rachel Beer asks what are the big things that make the really big differences to your fundraising results?
Following the fold
by Lyndall Stein
Lyndall Stein shows that you're never too old to learn some new tricks and passes on some fundraising tips for the young from the old.
Read moreThe treehouse of knowledge – the 34 fundamental foundations of fundraising
by Ken Burnett
Of all the nuggets of essential fundraising knowledge buried within all the lists, books and articles ever written, which would be the one list, that you’d choose to hang directly above your space, your workplace? This is that list.
Read moreHarold Sumption: the shy pioneer
by Joanna Culling
In this addition to SOFII’s Fundraising Legends series, Joanna Culling talks to Ken Burnett, who proudly shares the full text of Harold’s only published material – Yesterday’s trail-blazing and pointers for tomorrow.
Read moreAsk-phobia: how to overcome ask aversion
by Rory Green
If the thought of asking someone for money, in person, over the phone, or in a letter, makes you break out in a sweat here are five simple tips from Rory Green to help you out.
Read moreA new approach to fundraising – why you should be accessing your donors’ networks
by Richard Turner
It’s time to ring the changes in the way we raise money. Rather than just looking at our donors’ financial capital says Richard Turner, we could be using their social capital to make fundraising so much better for them and our causes.
Read moreIt’s time to create a strategy for your website that will increase your fundraising
by Beate Sørum
If you follow these five steps you will create a strategy that will make the content of your website work hard for you and your donors happy.
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