Top tips & how tos

The focus in this section is on practical ‘how to’ lists. Here the world's leading fundraisers share the distilled wisdom of their experience in digestible bite-sized nuggets that you can use immediately.

The A to Z of writing fundraising appeals: G to L

by Steve Lynch

From grammar to the length of fundraising copy via important takes on jargon, headlines and even Rudyard Kipling, Bluefrog’s Steve Lynch continues to take a fun and informative linguistic foray through fundraising essentials.

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How to master the soft skills of fundraising

by Stephanie Dotto

There are many opinions and articles out there on how to approach donors and win them to your cause with hard skills, but in this article, Stephanie Dotto of CharityJob explores the softer skills that are too often overlooked.

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Fundraising ethics – raise more money while keeping your donors happy. What could be simpler? Part two.

by Ian MacQuillin

In the second part of his blog on fundraising ethics, Rogare’s Ian MacQuillin looks at a couple of ethical dilemmas. The solutions are anything but black and white.

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Rebels on the Liffey: a trip to Ask Direct’s Fundraising Summer School 2018

by Joe Burnett

SOFII traveled to Dublin in July to report on one of the best fundraising conferences around: the Ask Direct Fundraising Summer School. Read on to discover part one of what we learned.

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Serve or inspire? That is the question

by Richard Turner

Inspire is often a misused word in the fundraising world but it is not just a way of recruiting and even retaining donors. Inspiration can go much, much further.

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The Help Hollie campaign: how relationship fundraising works at Anthony Nolan

by John Logan

John Logan’s niece Hollie showed incredible bravery in the face of illness and was a true inspiration. In this article John explores how relationship fundraising and emotion formed core aspects of the Help Hollie campaign.

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Two days in Dublin: fundraising inspiration in Ireland’s capital – part four

by Joe Burnett

In the final edition of SOFII’s report on the Ask Direct Summer School, we get a sneak preview of an upcoming new series on SOFII from Alan Clayton and an account of Ken Burnett’s closing plenary.

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Two days in Dublin: fundraising inspiration in Ireland’s capital – part three

by Joe Burnett

In the third part of our report from Dublin, we cover a brilliant panel debate on the serious gender imbalance in fundraising. We also bring you a report on Norwegian website expert Beate Sørum’s insightful presentation.

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Two days in Dublin: fundraising inspiration in Ireland’s capital – part two

by Joe Burnett

In this report we look at two sessions from Australia-based data and dm expert Sean Triner on mid-level donors and legacies and governance guru Simone Joyaux’s rallying cry for creating extraordinary experiences.

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Two days in Dublin: fundraising inspiration in Ireland’s capital

by Joe Burnett

SOFII attended the Ask Direct Summer School, one of 2016’s most inspirational world class fundraising seminars. We were treated to thought-provoking, intriguing and engaging sessions by some of the sector’s leading lights. Here's part one of our reports.

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Five big reasons your fundraising results could be better

by Rachel Beer

Rachel Beer asks what are the big things that make the really big differences to your fundraising results?

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Following the fold

by Lyndall Stein

Lyndall Stein shows that you're never too old to learn some new tricks and passes on some fundraising tips for the young from the old.

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