The direct mail, door drops and household deliveries showcase
Congratulations! You’ve just found the world’s best and biggest collection of fundraising direct mail, right here on sofii.org. There are more than 160 detailed case histories and articles here for you to learn from, crib from, adapt or copy. And lots more besides. Enjoy!
Click here for the full contents and index for SOFII’s direct mail showcase.
The summary report of the Commission on the Donor Experience into direct mail fundraising can be found here.
Botton Village: giving donors choices
by SOFII
Until Botton Village started offering its donors choices with the simple form shown opposite, donors everywhere were almost invariably not given any say in how they might be communicated with.
Read moreMencap: Christmas appeal
by SOFII
This is a colourful, well-designed appeal that makes very good use of an attractive and appropriate involvement device to raise more money – and make donors feel good.
Read moreRSPCA New South Wales: project Guardian Angel
by SOFII
This is a charming appeal with wonderful photography and a great one-off proposition. Milo (that’s him opposite) could have been adopted several times over just by the SOFII office alone!
Read moreNature Conservancy of Canada: Legacy mailing
by SOFII
Step into our archive as David Love shares how Nature Conservancy of Canada (NCC) accessed the ‘pot of gold at the end of the fundraiser’s rainbow’ with a classically straightforward but very appealing legacy piece. Without doubt, this carefully and sensitively crafted pack will have raised funds very effectively for the cause and the organisation that created it.
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