The direct mail, door drops and household deliveries showcase
Congratulations! You’ve just found the world’s best and biggest collection of fundraising direct mail, right here on sofii.org. There are more than 160 detailed case histories and articles here for you to learn from, crib from, adapt or copy. And lots more besides. Enjoy!
Click here for the full contents and index for SOFII’s direct mail showcase.
The summary report of the Commission on the Donor Experience into direct mail fundraising can be found here.
The Victorian Order of Nurses for Canada (VON Canada) 2014 report to donors

by SOFII
In 2014, the Victorian Order of Nurses for Canada sent a comprehensive report to their donors, showing them how a new way of working could be implemented by an old, well-established organisation very successfully. By making use of new technology, they were able to explain the transition to donors, respond to their needs and choices and continue their tremendous service to their users.
Toronto Humane Society's ‘Benjamin’ year end mailing

by SOFII
The Toronto Humane Society told a simple story well, sharing the case of Benjamin Buddy, an ‘orphaned’ dog with high care costs, via an eye-catching mail-out. It gave them an opportunity to thank their donors and share information on how their gifts were making a difference.
Read more‘Humbert’ heartfelt message appeal

by Craig Linton
Humbert was created by Humber River Hospital not only to raise money but to celebrate the generosity and kindness of their donors.
Read moreHow I wrote it: the NSPCC’s Simple pack

by Robbie Rae
When Robbie Rae started working as a fundraising copywriter at the turn of the millennium, he felt that true masters of direct mail had perfected the art in all its form. Despite that, he thought that it was time to change the orthodoxy. Click here to discover how he wrote a hugely successful pack that did just that.
Read moreLet’s keep in touch

by Rachel Hunnybun
Does your organisation miss simple opportunities to talk to your donors? Click here to see what happened when Rachel Hunnybun contacted her favourite charities to tell them she had moved home.
Humber River Hospital Foundation’s direct mail appeal featuring Humbert

by John Lepp
It's amazing how many capital campaigns bewilder donors with architect's drawings, graphs and complicated giving levels. Not so those brave people at Humber River Hospital Foundation, they turned their backs on stuffy institutional instincts and introduced Humbert – their storyteller supreme. Meet him here and see the fabulous appeals that achieved 33 per cent growth in giving in less than a year. Go on – take a risk!
Read moreSave the Children: Buy a brick capital appeal

by Reuben Turner
This warm appeal from Save the Children beat its target by over £150,000 and acquisition approached break-even. Clinics were built and children’s lives were saved.
Read moreMusings of a direct response fundraiser no. 2: finding the ‘sweet spot’

by Jonathon Grapsas
Our job as fundraisers is to find the sweet spot: an amount that is appropriate to that donor at that time. In his second article on the musings of a direct response fundraiser Jonathon Grapsas shows exactly how to do it.
Read moreThe Children’s Center, Detroit: ‘children should be seen and not hurt’ winter appeal

by Marie Burnett
How the Children's Center in Detroit turned dwindling finances and donations into a huge success through a seamless, integrated, multi-channel campaign.
Read moreNSPCC’s thank-you mailing

by SOFII
This bright, colourful direct mail pack is a winner all of itself. With the delightful, powerful booklet as well it couldn’t fail to inspire donors to send their own messages and, indeed, send in another donation to the cause they love.
Read moreMusings of a direct response fundraiser no. 1: revisiting the basics

by Jonathon Grapsas
In this first article in a new series focusing on what you really need to know about direct marketing for fundraising, seasoned Australian fundraiser Jonathon Grapsas sets out some of the direct-mail basics. They might surprise you…
Read moreReader knowledge, real voices, great stories and big points of view
by Elizabeth Loudon
Writer Liz Loudon shares the difference between really writing to move donors, or just typing.
Read more