The direct mail, door drops and household deliveries showcase

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Congratulations! You’ve just found the world’s best and biggest collection of fundraising direct mail, right here on sofii.org. There are more than 160 detailed case histories and articles here for you to learn from, crib from, adapt or copy. And lots more besides. Enjoy!

Click here for the full contents and index for SOFII’s direct mail showcase. 

The summary report of the Commission on the Donor Experience into direct mail fundraising can be found here.

Greenpeace’s optimistic tick-box suggestion: the ‘Stop Thorp’ campaign court case mailing

Greenpeace's high risk form paid off handsomely.

by Carolina Herrera

This exhibit works on many levels. At first glance the reply form opposite looks innocuous enough but really it’s a brilliant illustration of how, in times of need, donors will respond warmly to help a cause when it is clearly in trouble.

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Breakthrough Breast Cancer: ‘touch look check’ campaign

The leaflet.

by SOFII

This campaign successfully united two aims: to increase knowledge of the warning signs of breast cancer and recruit a large number of regular givers.

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St Michael’s Hospital Foundation: data-based planned giving campaign delivers heavenly results

Some of the teams and work that St Michael’s generous donors help.

by SOFII

St Michael’s Hospital Foundation’s in-depth analysis and profiling of their donor lists has gone a long way towards answering the oft-repeated question: are we marrying the needs of the donor with the needs of the cause in order to achieve a common goal? 

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Friends of the Earth: the Bee Cause

by SOFII

This extremely important campaign from Friends of the Earth perfectly integrates fundraising and genuine participation, through beautifully produced and interesting involvement devices, both online and offline.

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The Salvation Army: Christopher’s letter

by SOFII

Stories, stories, stories they always produce great results. This one from the Salvation Army won the 2011 national fundraising campaign of the year at the 2011 Fundraising Instutute Australia Conference in Melbourne.

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United Negro College Fund: David Ogilvy’s letter

Grand Central Station

by SOFII

Go back in time to meet one of the commuters who, in 1968, found this superb letter from David Ogilvy on the seat of the train taking him home to his comfortable New York suburb.

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University of Leeds: the calendar appeal

Dr Christopher Davidson shows the superb front cover of the calendar.

by SOFII

Another excellent mail appeal from the University of Leeds that carries on the successful theme of alumni sharing their experiences and memories of their time at the University.

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The Royal Flying Doctor Service, Victoria: direct mail to buy a jet

pack shot

by SOFII

This award-winning mailing certainly caught the eye of donors – donations received soared passed their target. The newsletter must have been especially good – 750 people gave again even though they hadn't been asked.

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University of Leeds: direct mail cash appeal to alumni

The letter and reply form.

by SOFII

The direct mail appeal that raised more in 12 weeks than the University had raised in their previous eight years of sending mail appeals.

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Everything you need to know about the annual appeal letter. Made easy.

by Jay Love & Tom Ahern

In one simple infographic Tom Ahern and Jay Love tell you everything you need to know about the annual appeal letter.

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