The direct mail, door drops and household deliveries showcase
Congratulations! You’ve just found the world’s best and biggest collection of fundraising direct mail, right here on sofii.org. There are more than 160 detailed case histories and articles here for you to learn from, crib from, adapt or copy. And lots more besides. Enjoy!
Click here for the full contents and index for SOFII’s direct mail showcase.
The summary report of the Commission on the Donor Experience into direct mail fundraising can be found here.
CPAR: ‘plant a tree in Ethiopia’ mailing
by SOFII
Ethiopia has to be one of the most difficult fundraising markets in the world. Yet this pack produced results that most more sophisticated fundraisers can only dream of.
Read moreWWF: Year of the Tiger Christmas appeal 2009
by SOFII
This is an excellent example of how one campaign with an urgent and compelling message can be tailored and shaped to fit different types of donor.
Read moreShelter’s Joan and Rudy pack: a pet dog helps homeless old people
by Chris Barraclough
The creators of this direct mail pack from Shelter read the cause and its audience brilliantly and went on to smash its targets.
Read moreRyton Gardens: recyclable mailing
by SOFII
Ryton Garden’s famous recyclable mailing is one of the best ever examples of the benefits fundraisers can realise when they show that they really understand their donors.
Read moreRSPB: a letter to the future
by SOFII
How do you engage people in your cause, grab their attention and encourage them to stand alongside you on an issue of national importance? Not easy, we think. But here’s a brilliant example of a national conservation charity doing just that, very successfully.
Read moreEveryChild Gift Aid ‘mop-up’ campaign
by Matthew Sherrington
For any UK charity, reclaiming tax on donations going back the last four years could be a huge windfall. EveryChild’s average Gift Aid claim was £165 per response.
Read moreOxfam Canada: the ‘threads of change’ campaign
by SOFII
The ’threads of change’ campaign from Oxfam Canada gave their donors the chance to do more than just send money to a cause they love. They were able to send messages of hope to Oxfam projects all over the world.
Read moreGreenpeace’s optimistic tick-box suggestion: the ‘Stop Thorp’ campaign court case mailing
by Carolina Herrera
This exhibit works on many levels. At first glance the reply form opposite looks innocuous enough but really it’s a brilliant illustration of how, in times of need, donors will respond warmly to help a cause when it is clearly in trouble.
Read moreBreakthrough Breast Cancer: ‘touch look check’ campaign
by SOFII
This campaign successfully united two aims: to increase knowledge of the warning signs of breast cancer and recruit a large number of regular givers.
Read moreSt Michael’s Hospital Foundation: data-based planned giving campaign delivers heavenly results
by SOFII
St Michael’s Hospital Foundation’s in-depth analysis and profiling of their donor lists has gone a long way towards answering the oft-repeated question: are we marrying the needs of the donor with the needs of the cause in order to achieve a common goal?
Read moreFriends of the Earth: the Bee Cause
by SOFII
This extremely important campaign from Friends of the Earth perfectly integrates fundraising and genuine participation, through beautifully produced and interesting involvement devices, both online and offline.
Read moreThe Salvation Army: Christopher’s letter
by SOFII
Stories, stories, stories they always produce great results. This one from the Salvation Army won the 2011 national fundraising campaign of the year at the 2011 Fundraising Instutute Australia Conference in Melbourne.
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