The direct mail, door drops and household deliveries showcase
Congratulations! You’ve just found the world’s best and biggest collection of fundraising direct mail, right here on sofii.org. There are more than 160 detailed case histories and articles here for you to learn from, crib from, adapt or copy. And lots more besides. Enjoy!
Click here for the full contents and index for SOFII’s direct mail showcase.
The summary report of the Commission on the Donor Experience into direct mail fundraising can be found here.
The Children’s Center, Detroit: ‘children should be seen and not hurt’ winter appeal
by Marie Burnett
How the Children's Center in Detroit turned dwindling finances and donations into a huge success through a seamless, integrated, multi-channel campaign.
Read moreNSPCC’s thank-you mailing
by SOFII
This bright, colourful direct mail pack is a winner all of itself. With the delightful, powerful booklet as well it couldn’t fail to inspire donors to send their own messages and, indeed, send in another donation to the cause they love.
Read moreMusings of a direct response fundraiser no. 1: revisiting the basics
by Jonathon Grapsas
In this first article in a new series focusing on what you really need to know about direct marketing for fundraising, seasoned Australian fundraiser Jonathon Grapsas sets out some of the direct-mail basics. They might surprise you…
Read moreReader knowledge, real voices, great stories and big points of view
by Elizabeth Loudon
Writer Liz Loudon shares the difference between really writing to move donors, or just typing.
Read moreCPAR: ‘plant a tree in Ethiopia’ mailing
by SOFII
Ethiopia has to be one of the most difficult fundraising markets in the world. Yet this pack produced results that most more sophisticated fundraisers can only dream of.
Read moreWWF: Year of the Tiger Christmas appeal 2009
by SOFII
This is an excellent example of how one campaign with an urgent and compelling message can be tailored and shaped to fit different types of donor.
Read moreShelter’s Joan and Rudy pack: a pet dog helps homeless old people
by Chris Barraclough
The creators of this direct mail pack from Shelter read the cause and its audience brilliantly and went on to smash its targets.
Read moreRyton Gardens: recyclable mailing
by SOFII
Ryton Garden’s famous recyclable mailing is one of the best ever examples of the benefits fundraisers can realise when they show that they really understand their donors.
Read moreRSPB: a letter to the future
by SOFII
How do you engage people in your cause, grab their attention and encourage them to stand alongside you on an issue of national importance? Not easy, we think. But here’s a brilliant example of a national conservation charity doing just that, very successfully.
Read moreEveryChild Gift Aid ‘mop-up’ campaign
by Matthew Sherrington
For any UK charity, reclaiming tax on donations going back the last four years could be a huge windfall. EveryChild’s average Gift Aid claim was £165 per response.
Read more