The direct mail, door drops and household deliveries showcase
Congratulations! You’ve just found the world’s best and biggest collection of fundraising direct mail, right here on sofii.org. There are more than 160 detailed case histories and articles here for you to learn from, crib from, adapt or copy. And lots more besides. Enjoy!
Click here for the full contents and index for SOFII’s direct mail showcase.
The summary report of the Commission on the Donor Experience into direct mail fundraising can be found here.
Ryton Gardens: recyclable mailing
by SOFII
Ryton Garden’s famous recyclable mailing is one of the best ever examples of the benefits fundraisers can realise when they show that they really understand their donors.
Read moreRSPB: a letter to the future
by SOFII
How do you engage people in your cause, grab their attention and encourage them to stand alongside you on an issue of national importance? Not easy, we think. But here’s a brilliant example of a national conservation charity doing just that, very successfully.
Read moreEveryChild Gift Aid ‘mop-up’ campaign
by Matthew Sherrington
For any UK charity, reclaiming tax on donations going back the last four years could be a huge windfall. EveryChild’s average Gift Aid claim was £165 per response.
Read moreOxfam Canada: the ‘threads of change’ campaign
by SOFII
The ’threads of change’ campaign from Oxfam Canada gave their donors the chance to do more than just send money to a cause they love. They were able to send messages of hope to Oxfam projects all over the world.
Read moreGreenpeace’s optimistic tick-box suggestion: the ‘Stop Thorp’ campaign court case mailing
by Carolina Herrera
This exhibit works on many levels. At first glance the reply form opposite looks innocuous enough but really it’s a brilliant illustration of how, in times of need, donors will respond warmly to help a cause when it is clearly in trouble.
Read moreBreakthrough Breast Cancer: ‘touch look check’ campaign
by SOFII
This campaign successfully united two aims: to increase knowledge of the warning signs of breast cancer and recruit a large number of regular givers.
Read moreSt Michael’s Hospital Foundation: data-based planned giving campaign delivers heavenly results
by SOFII
St Michael’s Hospital Foundation’s in-depth analysis and profiling of their donor lists has gone a long way towards answering the oft-repeated question: are we marrying the needs of the donor with the needs of the cause in order to achieve a common goal?
Read moreFriends of the Earth: the Bee Cause
by SOFII
This extremely important campaign from Friends of the Earth perfectly integrates fundraising and genuine participation, through beautifully produced and interesting involvement devices, both online and offline.
Read moreThe Salvation Army: Christopher’s letter
by SOFII
Stories, stories, stories they always produce great results. This one from the Salvation Army won the 2011 national fundraising campaign of the year at the 2011 Fundraising Instutute Australia Conference in Melbourne.
Read moreUnited Negro College Fund: David Ogilvy’s letter
by SOFII
Go back in time to meet one of the commuters who, in 1968, found this superb letter from David Ogilvy on the seat of the train taking him home to his comfortable New York suburb.
Read moreUniversity of Leeds: the calendar appeal
by SOFII
Another excellent mail appeal from the University of Leeds that carries on the successful theme of alumni sharing their experiences and memories of their time at the University.
Read moreThe Royal Flying Doctor Service, Victoria: direct mail to buy a jet
by SOFII
This award-winning mailing certainly caught the eye of donors – donations received soared passed their target. The newsletter must have been especially good – 750 people gave again even though they hadn't been asked.
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