The direct mail, door drops and household deliveries showcase
Congratulations! You’ve just found the world’s best and biggest collection of fundraising direct mail, right here on sofii.org. There are more than 160 detailed case histories and articles here for you to learn from, crib from, adapt or copy. And lots more besides. Enjoy!
Click here for the full contents and index for SOFII’s direct mail showcase.
The summary report of the Commission on the Donor Experience into direct mail fundraising can be found here.
Albert Street Methodist Sunday School: the foot of pennies from the 1930s
by SOFII
A small yet colourful part of England’s fundraising heritage had been discovered in a Methodist chapel about to be demolished. As their finder explains, these fun feet of pennies are engagement devices designed to make collecting for charity easy and so to hook neophytes into the habit of giving.
Read moreISRT thank-you and welcome letter
by SOFII
ISRT produced a ‘welcome pack on a single page’. This low cost example of donor relationship development shows fundraising creativity at its simplest and best. Every fundraising organisation could and should aspire to have a thank-you programme and materials at least as good as this.
Read moreWWF Canada: new donor questionnaire
by SOFII
This questionnaire, though a separate and distinctive part of WWF’s new donor welcome process, is an integral part of it. Great donor development in practice, and easy to emulate.
Read moreHomeFront’s virtual gala: ‘Don’t Save the Date. Just Save the World.’
by SOFII
The offer is simple: for your next charity fundraiser, save money and hassle and stay at home. You save on catering and save the planet, just by staying at home.
Read moreWWF Hungary: ‘Don’t let Danube’s wildlife be destroyed’ campaign
by SOFII
The ‘Don’t let the Danube’s wildlife be destroyed’ campaign aimed to collect donations for the protection of the Danube River, from the employees of WWF’s partner companies.
Read moreOperation Raleigh: toilet paper mailing
by SOFII
Truly, the best fundraising is almost invariably the most simple and most direct. This mailing also successfully shows the value of writing ‘from the field’, in a distinctive way.
Read moreBotton Village: giving donors choices
by SOFII
Until Botton Village started offering its donors choices with the simple form shown opposite, donors everywhere were almost invariably not given any say in how they might be communicated with.
Read moreMencap: Christmas appeal
by SOFII
This is a colourful, well-designed appeal that makes very good use of an attractive and appropriate involvement device to raise more money – and make donors feel good.
Read moreRSPCA New South Wales: project Guardian Angel
by SOFII
This is a charming appeal with wonderful photography and a great one-off proposition. Milo (that’s him opposite) could have been adopted several times over just by the SOFII office alone!
Read moreNature Conservancy of Canada: Legacy mailing
by SOFII
Step into our archive as David Love shares how Nature Conservancy of Canada (NCC) accessed the ‘pot of gold at the end of the fundraiser’s rainbow’ with a classically straightforward but very appealing legacy piece. Without doubt, this carefully and sensitively crafted pack will have raised funds very effectively for the cause and the organisation that created it.
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