The direct mail, door drops and household deliveries showcase

Congratulations! You’ve just found the world’s best and biggest collection of fundraising direct mail, right here on sofii.org. There are more than 160 detailed case histories and articles here for you to learn from, crib from, adapt or copy. And lots more besides. Enjoy!

Click here for the full contents and index for SOFII’s direct mail showcase. 

The summary report of the Commission on the Donor Experience into direct mail fundraising can be found here.

Albert Street Methodist Sunday School: the foot of pennies from the 1930s

by SOFII

A small yet colourful part of England’s fundraising heritage had been discovered in a Methodist chapel about to be demolished. As their finder explains, these fun feet of pennies are engagement devices designed to make collecting for charity easy and so to hook neophytes into the habit of giving.

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Habitat for Humanity: money back guarantee

by SOFII

Would a money-back guarantee help your direct mail? Habitat for Humanity tried it, and the results were as interesting and instructive as were their reasons for doing it.

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ISRT thank-you and welcome letter

ISRT’s welcome package on a single page

by SOFII

ISRT produced a ‘welcome pack on a single page’. This low cost example of donor relationship development shows fundraising creativity at its simplest and best. Every fundraising organisation could and should aspire to have a thank-you programme and materials at least as good as this.

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Soil Association: membership development

by SOFII

This instructive exhibit shows how it is possible to target different types of member by carefully segmenting donor files and structuring membership offers according to the different donor groups found on the Soil Association’s database. But you need to really understand your donors.

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WWF Canada: new donor questionnaire

by SOFII

This questionnaire, though a separate and distinctive part of WWF’s new donor welcome process, is an integral part of it. Great donor development in practice, and easy to emulate.

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HomeFront’s virtual gala: ‘Don’t Save the Date. Just Save the World.’

The invitation leaflet.

by SOFII

The offer is simple: for your next charity fundraiser, save money and hassle and stay at home. You save on catering and save the planet, just by staying at home.

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Operation Raleigh: toilet paper mailing

Roll of toilet paper

by SOFII

Truly, the best fundraising is almost invariably the most simple and most direct. This mailing also successfully shows the value of writing ‘from the field’, in a distinctive way.

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WWF Hungary: ‘Don’t let Danube’s wildlife be destroyed’ campaign

by SOFII

The ‘Don’t let the Danube’s wildlife be destroyed’ campaign aimed to collect donations for the protection of the Danube River, from the employees of WWF’s partner companies.

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Southern Poverty Law Center: Partners for the Future legacy letter and brochure

by SOFII

These two items – a single page letter and 16-page booklet, which together constitute a single legacy-promotion direct mail package, represent an outs…

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The Lost Dogs’ Home, Melbourne: direct mail acquisition

by SOFII

The Lost Dogs’ Home, Melbourne, Australia is not just an exemplary practitioner of donor-centred relationship fundraising, they are also highly original and innovative. This pack is a perfect example of how important it is to constantly strive to improve DM fundraising tools.

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Botton Village: giving donors choices

What can you do for Botton Village? reply form.

by SOFII

Until Botton Village started offering its donors choices with the simple form shown opposite, donors everywhere were almost invariably not given any say in how they might be communicated with.

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Mencap: Christmas appeal

by SOFII

This is a colourful, well-designed appeal that makes very good use of an attractive and appropriate involvement device to raise more money – and make donors feel good.

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