The direct mail, door drops and household deliveries showcase

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Congratulations! You’ve just found the world’s best and biggest collection of fundraising direct mail, right here on sofii.org. There are more than 160 detailed case histories and articles here for you to learn from, crib from, adapt or copy. And lots more besides. Enjoy!

Click here for the full contents and index for SOFII’s direct mail showcase. 

The summary report of the Commission on the Donor Experience into direct mail fundraising can be found here.

The Oxfamily box

This colourful, easy-to-assemble home collecting box comes flat folded.

by SOFII

Sometimes the simple ideas work best. Oxfam's neat device for involving families in the fight against poverty at Christmas time raised a lot of money and also helped families to put their own good fortune into perspective.

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Greenpeace UK: their cycle of renewal and reactivation mailings – the inertia mailing

DM campaign

by SOFII

The last in this series of renewal and reactivation appeals is the cleverest, we feel. It introduces supporters who have resisted all the other requests in the cycle to the concept of a new and very dangerous threat to the already threatened environment: the donor's own inertia.

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Farm Africa: a thank-you letter and gift

Farm Africa thank you letter and coffee beans.

by SOFII

This is just a very nice thank-you letter that is easy to copy, though perhaps it would be best not to do so directly, but rather to adapt the idea behind it in a way that’s distinctive, individual and personal to your cause.

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Help the Aged ‘...little piece of plastic’ direct mail acquisition pack

Envelope

by SOFII

More than a year after this classic pack originally appeared on SOFII, its originator, Chris Stoddard, has come forward with the full story.

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Dr Barnardo’s Homes: four fundraising greats from the distant past

by SOFII

Dr Thomas Barnardo was one of the Victorian era's great philanthropists. These archive examples of his personal fundraising style and efforts are a un…

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The early Christian Church: Paul the apostle motivates his church’s donors – c. 56 AD

Painting of St Paul

by SOFII

This could be the first ever appeal for regular, committed donors. In the early days of the Christian church the missionary Paul asked his supporters in the city of Corinth to set aside a small portion of their income regularly, to sustain victims of a famine and then later to support good works generally.

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Make–A–Wish Foundation: high value direct mail appeal

Packshot

by Mal Warwick

The innovative proposal format singles out this interesting, informative and award-winning direct mail pack for special attention on SOFII.

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Hannah’s innovative direct mail appeal

Letter from Hannah

by SOFII

Is real talent something you are born with, or can create, if you work at it really hard and smart? At best, we feel, it's a bit of both.

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Greenpeace Australia Pacific: the welcome process

by SOFII

Think objectively about the experience a new donor has within the first few months of joining your organisation. Greenpeace Australia Pacific has developed a new and simplified process to ensure that new donors receive clear communications that both thank and further engage them. The result is that they’re reducing the number of donors who leave within the first three months.

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Mith Samlanh Cambodia: the ‘buy a brick’ land campaign

Brightly coloured bricks

by SOFII

Ah, that great fundraising stalwart, the brick! How a standard product and colourful involvement device saved a splendid children’s home from having to close its doors. This capital campaign encourages individual supporters to ‘buy a brick’ and help Friends International to buy its Mith Samlanh Centre, Phnom Penh.

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