The direct mail, door drops and household deliveries showcase

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Congratulations! You’ve just found the world’s best and biggest collection of fundraising direct mail, right here on sofii.org. There are more than 160 detailed case histories and articles here for you to learn from, crib from, adapt or copy. And lots more besides. Enjoy!

Click here for the full contents and index for SOFII’s direct mail showcase. 

The summary report of the Commission on the Donor Experience into direct mail fundraising can be found here.

Steel Yard: ‘fund a day’ appeal

a montage of images from the Steel Yard and their Metalhead camp gives just a taste of the potential for their ‘fiery, joyous events’.

by SOFII

Every now and then we see great fundraising ideas that can be easily adapted and adopted by other nonprofit organisations, particularly smaller ones. This example is particularly useful as it shows a small organisation raising money imaginatively to cover its general running costs.

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The National Park Foundation: ‘Plan for Parks’ mini-proposal

Pack shot

by SOFII

A strikingly competent direct mail upgrade appeal, designed to look just like the kind of intriguing and personalised proposal that a major donor might expect. It incorporated a personalised ‘mini-proposal,’ mimicking the sort of materials more frequently presented to prospective major donors following a face-to-face meeting.

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Greenpeace UK: their cycle of renewal and reactivation mailings, the ‘countdown’ and ‘please and thank-you’ packs

envelopes

by SOFII

The two mailings shown here form part of Greenpeace UK’s renewal mailings cycle from the late 1980s. Each pack is short, punchy and based around a simple theme, encapsulated in a single word (each of which involves a powerful call to action and which are presented in a very Greenpeace way).

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Goderich medical clinic campaign

by SOFII

A really lovely appeal, which shows that it pays to have a couple of direct mail professionals living in your town. In this case, holiday residents Mary Attfield and Steve Thomas set about organising a simple but effective local appeal to make sure local people could have access to their own doctors.

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Australian Conservation Foundation: end of year appeal

The first appeal outer envelope.

by SOFII

By changing the way that donors were asked for support, ACF was able to triple income and response with this mailing. It is a brilliant example of a credible, compelling and engaging direct mail piece to a warm audience.

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British Heart Foundation: the ‘calculate the cost of heart disease’ mailing

BHF creative

by SOFII

This is irresistible. How could any cost-conscious businessman or woman resist playing with this gadget to get an idea of what heart disease is costing his or her bottom line each year?

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The Society for Effecting the Abolition of the Slave Trade: minute regarding the need for fundraising from 1788

by SOFII

This piece offers a unique insight into how, 220 years ago, funds were raised to help fight one of the greatest social evils of all time. In its formality, the 114-word single sentence of this solicitation has a distinctly quaint character.

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Woman’s Royal Voluntary Service: face-to-face postcard

by SOFII

This is a wonderful example of outstanding stewardship. It shows that developing a strong relationship with the donor at the earliest possible stage can significantly affect loyalty and reduce attrition in a notoriously difficult and challenging type of donor recruitment.

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Habitat for Humanity International: Hungary mailing

by SOFII

Find out how a dream came true for Hungarian expatriate who used brilliant direct mail to help build homes for his fellow countrymen and women. Creatively, this pack gives a ‘behind the curtain’ view of what one man can do – the pack feels like Mr Lorincz may have really contributed to the folder and map.

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Médecins sans Frontières: ‘field partners’

MSF Pack shot

by SOFII

Without doubt all fundraisers want regular givers and lots of them. This is a great example of how to convert your existing supporters from random one-off gifts to planned regular giving, and how charities can change the giving behaviour of existing supporters.

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