The direct mail, door drops and household deliveries showcase
Congratulations! You’ve just found the world’s best and biggest collection of fundraising direct mail, right here on sofii.org. There are more than 160 detailed case histories and articles here for you to learn from, crib from, adapt or copy. And lots more besides. Enjoy!
Click here for the full contents and index for SOFII’s direct mail showcase.
The summary report of the Commission on the Donor Experience into direct mail fundraising can be found here.
Nature Conservancy of Canada: Legacy mailing
by SOFII
Step into our archive as David Love shares how Nature Conservancy of Canada (NCC) accessed the ‘pot of gold at the end of the fundraiser’s rainbow’ with a classically straightforward but very appealing legacy piece. Without doubt, this carefully and sensitively crafted pack will have raised funds very effectively for the cause and the organisation that created it.
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