CDE project 9: major donors

High net worth individuals are increasingly addressed by charities as a distinctly different group of donors requiring individually tailor-made cultivation and development plans. This project will look at what’s cutting edge in major donor development with a view to capturing these lessons and where appropriate suggesting how major donor experiences might be applied to other groups of donors too.

Click this link for all the CDE project summaries and where to find them on SOFII. For access to all CDE content on SOFII go to the home page and click on the special CDE portal just below the masthead.

CDE project 9 summary: major donors

by The Commission on the Donor Experience

This project will look at what’s cutting edge in major donor development with a view to capturing these lessons and where appropriate suggesting how major donor experiences might be applied to other groups of donors too.

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CDE project 9: the approach

by The Commission on the Donor Experience

There is a clear implication that improving the major donor experience is important to major donors, to individual organisations and to the charitable sector as a whole. This project of the Commission aims to suggest how.

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CDE project 9: putting the principles and actions into practice - part 1

by The Commission on the Donor Experience

Improve the (major) donor experience by… being really clear about what a major donor to your organisation actually is. 

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CDE project 9: putting the principles and actions into practice - part 2

by The Commission on the Donor Experience

Deciding whether major donor fundraising is really right for your organisation.

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CDE project 9: putting the principles and actions into practice - part 3

by The Commission on the Donor Experience

Seeking out the donor’s story.

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CDE project 9: putting the principles and actions into practice - part 4

by The Commission on the Donor Experience

Seeing the relationship from the donor’s point of view. 

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CDE project 9: putting the principles and actions into practice - part 5

by The Commission on the Donor Experience

Making the relationship personal and authentic.

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CDE project 9: putting the principles and actions into practice - part 6

by The Commission on the Donor Experience

Building major donors’ support over time.

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CDE project 9: putting the principles and actions into practice - part 7

by The Commission on the Donor Experience

Handling things well when they go wrong.

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CDE project 9: putting the principles and actions into practice - part 8

by The Commission on the Donor Experience

Looking and behaving like one organisation.

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