15 pages tagged with Video:
- ‘No sale’ video from Oxfam I’m a sucker for online videos to deliver important messages and sell causes and charities. But this one from Oxfam is a ‘no sale’ as far as I’m concerned.
- A 'hair-raising' message from the Swedish Childhood Cancer Foundation Don't be afraid to steal an idea. Just make sure you do it right. Here we show you how the Swedish Childhood Cancer Foundation took a concept that fit with their strategy, copied it, and ended up with a stunning campaign that was even better than the original.
- Alexander’s Fund: how fundraising inspired a community to save a life Alexander’s Fund inspired a community and raised over £255,000 in less than two weeks to save a young boy’s life.
- Bhopal Medical Appeal: B’Eau Pal publicity stunt: don’t go near the water! Don’t go near the water: 25 years after the world’s worst ever man-made disaster, B’EauPal shows that effective political campaigning takes ’bottle’ (a commonly used London term for courageous risk-taking). This is a classic opportunistic protest in a good cause.
- Breakthrough: the ‘is this justice’ campaign This is a brave campaign that fearlessly speaks out against social injustice in societies where such issues are rarely discussed, far less confronted.
- Facing the World: excellent use of video This excellent film from Facing the World makes it abundantly clear what the donor has achieved. It’s sentimental, just very moving.
- Help the Oma Having trouble finding volunteers for your charity? If yes, then please go to this great case history. Its splendid use of video shows that people really do want to help others less fortunate – you just have to give them a way to do it.
- Islamic Relief: ‘Hey, you with the beard!’ Great video fundraising to mark the start of Ramadan These short, dramatic, upbeat videos combined with the matched funding opportunity were sure to be real winners for Islamic Relief.
- Médecins sans Frontières (Doctors Without Borders): powerful storytelling without words This advertisement produced for television and cinema is an effective demonstration of powerful storytelling even though nobody speaks a word in it.
- Oxfam UK: the £2.00 a month proposition to new donors Oxfam’s first foray into television advertising was a disaster and they very nearly ditched the whole thing. But a chance remark turned disaster into a monumental success and added a new dimension to recruiting new donors.
- Prostate Cancer Research Fund: fundraising from beyond the grave How often does a fundraising campaign bring a star back from the dead to front a campaign for the disease that killed him? This is innovative fundraising, no doubt.
- SOFII: the BIG questions How do we make donors feel really special? And how do they want to see us?
- SOS Children's Villages Norway: would you give your jacket to Johannes? Would you give your coat to a freezing child? Strangers help a young boy sitting alone without a jacket in freezing weather in a campaign that raised awareness of the plight of Syrian refugees.
- THE PLAN: the launch of child sponsorship, Spain 1937 This exhibit focuses on a documentary film made by Plan International, which shows how the idea of child sponsorship emerged and grew as a response to the dangers faced by children in the Spanish civil war, more than 70 years ago.
- Who Gives a Crap: the ‘sit down’ Who Gives a Crap is a new and innovative organisation and SOFII will be watching to see how this initial, creative and funny campaign develops.