About the author: Tom Belford

In his first job, in the founding days of Common Cause, Tom Belford and his colleagues kept track of their members with perforated cards and activated them via phone trees!

Since then, he’s learned something about marketing causes and issues that fundraisers will find valuable. His chequered past includes the Carter White House, building Ted Turner’s first philanthropic organisation, doing a ton of consulting for nonprofits through Vanguard Communications and Craver, Mathews, Smith & Co, conceiving marketing programmes for corporate clients from Time Warner Cable to Maker’s Mark bourbon to Discovery Communications, and running marketing for Environmental Defense. Now Tom is with the celebrated Agitator.