The main areas of fundraising

What Donors Want - perhaps the most crucial podcast you'll hear this year. Episode two.

by Joe Burnett

What Donors Want episode two features a dynamic philanthropic couple, Lynne and Peter Smitham who co-founded the Kiawah Trust in 2004. Their experiences have been varied and fascinating as they look to have the best impact with their money.

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Thinking of investing in segmentation? Be careful of these common and costly mistakes

by Charlie Hulme

For all charities, successfully identifying and profiling donors is crucial, but Charlie Hulme has identified five mistakes we too often make in the process. In the first of two articles, Charlie examines these errors and points to a different way of doing things.

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Marie Curie and Yorkshire Building Society – The Hour of Need

by SOFII

Find out about the amazing work Marie Curie in the UK achieved through their partnership with the Yorkshire Building Society. They smashed their fundraising target, involved themselves at every level of YBS’ structure and reached deep into local communities. An inspiration.

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The Polish Red Cross: Very Good Manners

by SOFII

This campaign by the Polish Red Cross showcases guerilla marketing at its most effective and innovative.

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SOFII's major donor showcase - introduction and contents

by SOFII

Do you work with major donors? Do you want to be inspired in how you approach and talk to them? Then this showcase will be a treasure trove for you!

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Bernie Barnstorms – I Wish I’d Thought Of That

by Fiona Pattison

Take inspiration from volunteer-led barnstorms for Bernie Sanders’ remarkable presidential campaign. Feel the Bern! 

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War Child - Armistice

by Joe Burnett

War Child, a UK charity that supports children caught up in conflict zones, had a brilliant idea for their ‘Armistice’ campaign, teaming up with several top gaming companies in a spectacularly innovative way. This could be a future medium for all NGOs.

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NO MORE's Super Bowl 49 PSA: Listen

by SOFII

This ad to raise awareness of domestic violence simply and chillingly depicts a 911 call of a woman pretending to order a pizza with her attacker still in the house.

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Do you have the answer to the donor consent issue? Here’s a behavioural scientist’s perspective

by Kiki Koutmeridou

Asking for your donors’ consent about when and how to contact them is a hot topic right now. Where do you stand?

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Bluebell Wood's Soapbox Derby 2016

by Joe Burnett

With their first Soapbox Derby, Bluebell Wood Children's Hospice smashed their fundraising target with a fun and thrilling public event.

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