The main areas of fundraising

One Girl: Do It In A Dress

by Lizzi Hollis

Dresstastic challenge event from Australia that allows volunteers to use their creative fundraising juices and have fun.

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Becoming the bee, with Jean Bishop

by Alfie Waldron

Meet Jean, a 91-year-old with a passion for fundraising, a smile for everyone she meets and a brilliant homemade bee costume.

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How we deal with data, why it matters and why we’ve really got to get this right, right now

by Ken Burnett

Access to and control of data is becoming more and more restricted, which will have serious repercussions on UK charities, so we need to get how we deal with data right - now. This is the realisation Ken Burnett came to after reading Steve MacLaughlin’s Data Driven Nonprofits and his conclusions are essential reading for all fundraisers. 

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WWF: Virtual Reality Tiger Experience

by SOFII

Experiential marketing and virtual reality are a roaring success for WWF-UK's Adopt a Tiger face-to-face campaign.

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A story that wakes you up in your career

by Lizzie Carter

If emotional responses raise money, then fundraisers need to think about the last story that genuinely ‘woke them up in their career’ and made them feel something.

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Knickers Model’s Own in aid of Cancer Research UK

by SOFII

A grieving daughter's fashion tribute to her mother became a highly successful digital fundraising campaign that turned grief into a triumph and a legacy, raising nearly £60,000. 

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Are you asking for gifts personally, face-to-face?

by Simone Joyaux

Simone Joyaux has a wealth of experience in how to talk to donors and asks a very pertinent question: are you asking for gifts personally, face-to-face?

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Ministry of Stories: Hoxton Street Monster Supply Store

by SOFII

Fiendish fun in this creative shop that raises funds for the children's writing and mentoring centre on the same premises that is accessed through a secret door. 

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The perfect annual report

by Giles Pegram CBE

Veteran fundraiser Giles Pegram CBE argues that most charity annual reports are written about the organisation and don't focus on donors and beneficiaries.

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Durham Cathedral in LEGO: innovative buy-a-brick fundraising

by Sue Kershaw

An innovative version of traditional buy-a-brick fundraising with a spectacular totaliser and easily replicable as a fundraising mechanic. 

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