The main areas of fundraising

UNESCO: Empowering Local Radios with ICTs

by Sue Kershaw

An immersive digital story-telling experience which shows the transformative power of local radio in Africa and really connects the target audience with the impact of the project.

Read more

Give Them Refuge Christmas Campaign

by Joe Burnett

Through a hard-hitting and poweful video ad and social media campaign, Refuge exponentially increased traffic to their website and the number of donations they received, making great use of Facebook’s audience targeting algorithm. The video will make you cry but the results will make you jump for joy

Read more

Good asking: the role of research in efficient, effective and enjoyable fundraising.

by Beth Breeze

Why does good asking need research? This is the question explored in this fascinating report by Beth Breeze of the University of Kent, and her conclusions will inspire every fundraiser who reads them.

Read more

Act for Peace's refugee social experiment

by SOFII

A filmed social experiment that tested Australia's compassion for refugees and led to viral success for the charity.

Read more

Inspire 2018: St Michael’s Foundation 2015/16 annual report

by Marie Burnett

This story of great relationship fundraising will inspire you to use your annual report to celebrate donors, beneficiaries and volunteers alike and show your donors the positive impacts their gifts are making. And encourage further donations.

Read more

How Alzheimer's Society transformed it’s online giving experience

by Joe Burnett

Getting a donor’s online experience right is crucial for modern day charities. Find out how Alzheimer’s Society UK did just that and reaped massive rewards.

Read more

Want to fight hatred and raise money for a good cause? Do it the fun way!

by John Logan

Fighting hatred with humour: learn how a satirical website and a leading foodbank charity took on notorious British tabloid journalist and hate-monger Katie Hopkins and raised a lot of money in the process.

Read more

British Heart Foundation ‘Gift of Hope’ and ‘Give in Celebration’

by Joe Burnett

Find out how the British Heart Foundation completely reinvented their strategy for in memory giving. How? By providing a more involving experience for donors and making great use of new technology. A wonderful lesson for all fundraisers

Read more

How thank-you letters can help you achieve your major giving potential

by Ikhlaq Hussain

Ikhlaq Hussain shares his expert advice on how to write considerate, effective thank-you letters for major donors that are more likely to lead to further donations. 

Read more

Pennies, the digital charity box

by Joe Saxton

Taking advantage of the boom in contactless payments, Pennies allows donors to contribute quickly and without any hassle.

Read more