The main areas of fundraising

Help Refugees - Choose Love

by Ben Eden-Davies

Ben Eden-Davies of Unicef sings the praises of Choose Love, a unique pop-up charity shop with a smart and engaging difference.

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#GOBALLSOUT from Testicular Cancer New Zealand

by Tom Hodgson

This ballsy (sorry, couldn’t resist) and hilarious campaign captured the imagination of Sightsavers’ Tom Hodgson.

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Secrets of direct mail 3: how people read letters

by Chris Keating

How do potential donors react to direct mail letters? In part three of our series on the legendary Siegfried Vögele, we explain this important aspect of his approach.

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SOFII presents: meet the fundraising myth-smashers

by Joe Burnett

Over the coming weeks, SOFII will share the three winning presentations from Myth Smashers, Fundraising Institute Australia’s IWITOT-inspired event. These three young fundraisers each shine a light on dispiriting fundraising myths and show how they can be overcome.

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Secrets of direct mail 2: answering the right questions with your envelope

by Chris Keating

In part two of our series on the ideas of Siegfried Vögele, Chris Keating explains how to use Vögele’s method in how envelopes are designed. Something that simple can make all the difference to your direct mail campaign. And you could also help some capybaras too.

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Greenpeace presents Rang-tan: the story of dirty palm oil

by Sonia Triki

This landmark TV ad captured the hearts and minds of the British nation and helped Greenpeace tap into -and transform- the national conversation around palm oil.

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Alpe d’HuZes: Extraordinary effort leading to extraordinary results

by Ros Harber

This amazing event, embedded in Dutch psyche, has become such a phenomenon that it has so far raised over 160 million euros since 2006.

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Bloody Good Period’s festive period campaign

by Camille St-Omer Donaldson

A campaign that won the hearts and minds at IWITOT (I Wish I’d Thought of That) 2019, Bloody Good Period’s festive outing combined humour with a clear message that appealed to its target audience.

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Alzheimer’s Society Memory Walk campaign

by Katie Simmons

With a DRTV ad to make you cry, the Alzheimer’s Society in the UK used emotions to great effect in this celebrated campaign.

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British Heart Foundation: MyMarathon

by Emily Roff

Making great use of digital technology, the British Heart Foundation created a trail-blazing virtual event, as showcased at IWITOT (I Wish I’d Thought of That) 2019, SOFII’s showcase event.

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