The main areas of fundraising

Worldwide Breast Cancer - Know Your Lemons campaign

by Joe Burnett

How a simple yet tremendously effective campaign made the most of social media to get a crucial message around the world.

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World Vision: The Story Shop

by Joe Burnett

Learn how World Vision took their cause into the world of high-end shopping through an interactive, beautifully-designed store that was both informative and allowed for easy donations.

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UNICEF Canada: 360° immersive experience

by Joe Burnett

How UNICEF Canada brought donors and beneficiaries closer together through the excellent use of virtual reality.

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Unicef and Pampers: ‘1 pack = 1 vaccine’ partnership

by Joe Burnett

How a brand and charity partnership has transformed the lives of women and children for thirteen years.

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How celebs use social media for fundraising

by Joel Voysey

Three campaigns show fundraisers can learn from how celebrities use social media. From IWITOT London 2019.

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Strike Debt: the Rolling Jubilee telethon

by Tain Joliffe

How a superb telethon dedicated to eradicating household debt in America grew out of the Occupy movement.

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Secrets of direct mail 4: storytelling, fundraising and the dialogue method

by Chris Keating

How does Siegfried Vögele’s dialogue method work in terms of storytelling? In the final piece in his series on the great man, fundraiser Chris Keating explores how and even asks why storytelling matters in fundraising.

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University of Sheffield, direct mail – the longer the better? Two page vs. four page letters

by Heather Clement

How the University of Sheffield drew on best practices to challenge their own preconceptions and achieve markedly improved results.

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Mind Pause Box

by Caroline Appleton

A beautifully designed self-care subscription box that was tailor-made for its target audience and encourages regular giving for Mind -the Pause Box is a trailblazer.

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Help Refugees - Choose Love

by Ben Eden-Davies

Ben Eden-Davies of Unicef sings the praises of Choose Love, a unique pop-up charity shop with a smart and engaging difference.

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