The main areas of fundraising

Good Neighbors: Twinkle Twinkle Little Box

by Borie Han

This exciting campaign from Korea rightly won the audience prize at SOFII’s flagship event I Wish I’d Thought of That (IWITOT) at the International Fundraising Convention in 2019.

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St. Vincent de Paul’s Bear Pack: bringing the cute and cuddly back to Christmas

by Daniel Alvey

This great direct mail campaign shows the value of defying conventions and positive messaging, with astounding results.

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WoW! Presents - Royal Manchester Children’s Hospital Charity: Freya’s story

by Joe Burnett

From World-changers at Work, this is the story of how one brave teenager turned tragedy into opportunity and raised money for the people who saved her life.

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Netherlands Red Cross and 3FM: Serious Request

by Mark Astarita

Discover how a partnership between the Netherlands Red Cross and a leading radio station made waves.

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Breast Cancer Research Foundation - Pink Mercy Skin

by Lucy Casey

Teaming up with gaming giants Blizzard, Breast Cancer Research Foundation showed true inspiration in coming up with the perfect marriage between a good cause and the world of modern video games.

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Worldwide Breast Cancer - Know Your Lemons campaign

by Joe Burnett

How a simple yet tremendously effective campaign made the most of social media to get a crucial message around the world.

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World Vision: The Story Shop

by Joe Burnett

Learn how World Vision took their cause into the world of high-end shopping through an interactive, beautifully-designed store that was both informative and allowed for easy donations.

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UNICEF Canada: 360° immersive experience

by Joe Burnett

How UNICEF Canada brought donors and beneficiaries closer together through the excellent use of virtual reality.

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How celebs use social media for fundraising

by Joel Voysey

Three campaigns show fundraisers can learn from how celebrities use social media. From IWITOT London 2019.

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Unicef and Pampers: ‘1 pack = 1 vaccine’ partnership

by Joe Burnett

How a brand and charity partnership has transformed the lives of women and children for thirteen years.

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