The main areas of fundraising
Royal Ballet and Opera: Annual ‘Pointe Shoe Appeal’
by Lewis Hammond
This new addition to our arts and education showcase is a great example of ‘if it ain’t broke, don’t fix it’. The Royal Ballet and Opera have been sending a variation of this successful appeal for over 20 years – allowing many donors to give the gift of pointe shoes.
Read moreThe Wizard of Oz – key advice for legacy fundraisers
by Chris Millward
Join Chris Millward as he steps inside a classic film for take a walk along the ‘yellow brick road’. While doing so, he’ll take you on a journey towards legacy fundraising success.
Read moreThe HandleBards: Finding the best ‘messenger’ for an online fundraising appeal
by Tom Dixon & Marina Jones
Will the identity of the messenger have an impact on the level of and number of gifts? This small theatre company tested the importance of the messenger when embarking on a £10,000 fundraising drive for their hugely important education programme.
Read moreOxfam: ‘Stay in the Fight’ legacy campaign
by Sinem Bilen-Onabanjo
This super film from Oxfam marked their return to legacy marketing after a period focussing on other fundraising streams. Sinem Bilen-Onabanjo shares how the team carefully crafted one minute of moving and effective creative.
Read moreSix essential steps to improving your supporter experience
by Natasha Evans
Creating an excellent supporter experience is a marathon, not a sprint. In this article, you will find some useful top tips for giving supporters the best experience possible.
Read moreThe key to a successful corporate partnership – finding the ‘sweet spot’
by Keith Kibirango
What can you do to connect with corporate partners and ensure a long and healthy relationship? In this article, Keith Kibirango celebrates a partnership he admires, and explains why it took a bit of time (and a lot of careful collaboration) to get it just right.
Read moreSolarAid: Lighting the way
by Richard Turner
Richard Turner, director of fundraising at SolarAid, highlights how the charity took a strategic phased approach to raising £1 million over three years. He also includes useful top tips to help you secure funding for your next new idea.
Read moreFive key findings from Blackbaud’s 2024 ‘The Status of UK Fundraising’ report
by SOFII
Are you looking for views on the current state of charity fundraising in the UK? Well, look no further. Over 850 fundraisers shared their recent fundraising performance and experience with Blackbaud to help generate this useful benchmarking report.
Read moreBlue Dragon Children’s Foundation: ‘Sharing a vulnerability’ emergency appeal
by Huong Thu Nguyen
Blue Dragon Children’s Foundation in Vietnam ensured urgency, consistency and transparency in their emergency appeal. As a result, the charity raised much-needed funds and recruited a number of new supporters – all during a time of crisis.
Read moreMind: ‘Everlasting Forest’ digital memorial offers comfort and connection
by Faye Anderson
UK-based charity Mind have created a highly successful donor acquisition product and offered new in memory donors a special supporter experience with this online digital memorial microsite. Click to find out how they used insight to inform the creative and discover the fantastic results.
Read moreUNFPA: ‘No matter what’ digital acquisition campaign
by Melanie Trabi
In this recent digital fundraising campaign, the creative focussed on images that juxtaposed difficult and dangerous environments with safely delivered newborns. It achieved excellent results and even increased return on investment from UNFPA’s existing donors.
Read moreRotary Club of Alice Springs: Henley on Todd Dry Regatta
by Ben Eden-Davies
Ben Eden-Davies extols the virtues of a very clever Australian fundraising event that continues to stand the test of time. And when you have seen the ingenuity of the fundraisers in Alice Springs for yourself, you’ll understand why ‘the rising tide of a community lifts all boats’.
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