The main areas of fundraising

From IWITOT 2019: Stand Up 2 Cancer 2018’s hilarious donation rewards menu

by Andy McSorley

A treat from I Wish I’d Thought of That (IWITOT) 2019: Andy McSorely of Home Fundraising celebrates an irreverent and hilarious campaign that rewarded donors who gave up their hard-earned money.

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Cards Against Humanity Saves America

by Sarah Crowhurst

In an audacious and hilarious campaign, irreverent card game Cards Against Humanity took on Donald Trump at his own Twitter game and raised two million dollars in just nine hours for good causes. 

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Omaze and Idris Elba’s Valentine campaign for W.E. Can Lead

by Joe Burnett

A clever and innovative campaign offered donors the prize of a lifetime: a ‘date’ with superstar Idris Elba. 

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Bible Society: The Greatest Journey - Christmas Appeal

by Carol Akiwumi

By providing free resources Bible Society made it easy for supporters to stage their own nativity plays. This in turn ensured supporters could raise more donations with limited cost to themselves.

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Habitat for Humanity - Happy Mother’s Day video

by John Lepp

By featuring actual beneficiaries in this video campaign Habitat for Humanity Waterloo Region, Agents of Good and Atomic Spark found the emotional core of the cause to connect with donors.

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IWITOT at IFC: Save the Children ‘Most Shocking Second a Day’

by Spriha Shrestha

For I Wish I’d Thought Of That at the International Fundraising Conference 2018, Spriha Shrestha of Restless Development Nepal explained why she wishes she'd thought of this iconic video campaign from Save the Children.

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Tutorial 57: stand in your donor’s shoes

by Jerry Huntsinger

Someone somewhere is waiting for your mail. She could be a legacy prospect. Have you excluded her from your mailing list because she gave so little last time – even though she’s been making donations for years?

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NSPCC: 'Can't Look' TV ad that launched the Full Stop campaign

by Giles Pegram CBE

This shocking 1999 TV ad helped to launch the NSPCC's Full Stop campaign bringing the issue of child abuse into people's home but it's more powerful because of what you don't see.

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Shelter’s hugely successful Christmas ecard campaign

by Alex Furness

Working with DontSendMeACard, Shelter allowed donors to send on-brand ecards and tapped into this emerging fundraising method with astonishing results.

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What Donors Want - perhaps the most crucial podcast you’ll hear this month. Episode three.

by Rachel Stephenson Sheff

We bring you the third episode of I.G. Advisors' superb podcast What Donors Want in which you can hear a fascinating interview with Adam Askew, head of funding partnerships for Comic Relief.

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