The main areas of fundraising

RNLI: We are one crew

by Joe Burnett

This short but wonderful video from the RNLI thanks donors for their ongoing support during the coronavirus pandemic. But crucially, it also sends out heartfelt hopes that they too are keeping safe and well through these trying times. 

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The University of Manchester: Emergency hardship appeal

by Jemma Gurr

In a difficult time, this appeal demonstrates the power of reaching out to your community and simply asking for their help.

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Growing fear and a return to basic needs - week two of the coronavirus sentiment tracker

by Richard Spencer

Charity support appears to be up since last week, but the second week of the coronavirus sentiment tracker shows some worrying trends that charities will need to address.

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Art Fund: Crowdfunding to save Prospect Cottage (part one)

by Joe Burnett

Derek Jarman was a huge figure in modern British cinema and art. Now his unique home, a work of art in itself, is the subject of a truly inspirational and ambitious crowdfunding campaign by the Art Fund. We sat down with three of the drivers behind the campaign to discuss Jarman, Prospect Cottage and crowdfunding. They wowed us, so we hope they'll wow you too!

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Bluefrog Fundraising’s free resources for creating a coronavirus appeal

by Mark Phillips

During uncertain times it’s refreshing to find that people are offering help to fundraisers and charities who may be affected by the coronavirus outbreak. One such hero is Mark Phillips of UK agency Bluefrog Fundraising, who provides much-needed support, advice and useful templates in this excellent blog post.

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Goderich ‘Mind and body’ campaign

by Steve Thomas

A lesson in how to tap into community spirit, this campaign shows how far you can go with a little expertise, the right approach and clear donor-focused messaging.

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Baptist World Aid - Growth Giver

by Fiona McPhee

A scene-stealer from I Wish I’d Thought of That at IFC 2019, this campaign shows the virtue of great donor-centred communications and a bold vision.

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Big Dog Ranch - Great Give 2017

by Derrick Feldmann

With excellent donor stewardship using the latest technology and a bank of research to back its strategy, this campaign was a rip-roaring success and shows the value of learning from the past to improve on the present.

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Siloam Mission: hand-drawn gratitude report

by Mike Duerksen

This gratitude report is a wonderful piece of communication. By sharing the experiences of one beneficiary, Siloam Mission showed how their donors were at the heart of his story.

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Life Education Australia - Healthy Harold the giraffe business appeal

by Steve Thomas

With a target audience of only a few hundred prospective donors, fundraising expert Steve Thomas and Life Education brought in thousands of Australian dollars with this iconic campaign.

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